CREATE A NEW PRODUCT OR IDEA TO THE RESTAURANT

Create a New Product or Idea to the Restaurant
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Create a New Product or Idea to the Restaurant
The concept of product generation is not based on a simply positioning system but also based on establishing a new menu for any bar or restaurant business. Therefore, that is why Colloquy Grog Shop can significantly benefit from establishing a new product. In the quest to generate a new idea or product, Colloquy Grog Shop should utilize enough time to identify the convenient product for their restaurant development project. In order to identify a perfect product, it is relevant to conduct an overall investigation of the direct competition posed by other restaurants and also research on trending foods and emerging lifestyle issues (Yohn, 2013). Even though the product should be unique from other competitors, it is also always significant to avoid copying an idea that has succeeded in another place. Currently, many restaurants are avoiding the concept of organic products in their menu. Therefore, it would be an advantage for Colloquy Grog Shop to go organic in its service operation.
Consequently, organic products as been synonymous with a variety of nutritional benefits and many people are encouraged to eat it. For two decades, the organic food sector has overseen gradual growth (Godsey, 2010). The gradual growth of organic food demand can be associated with the increased client`s confidence in the organic product, its health and environmental effect. The concept of organic is based on vegetables, animals, and fruits raised organically and the ones that are free from added hormones, antibiotics, and genetically modified feed (Godsey, 2010).

Currently, international restaurant chain like Panera, Chipotle and Arby`s are slowly integrating the organic product ingredients on their menu. Therefore, Colloquy Grog Shop would significantly boost its sale through going organic on its menu.
So far, the risk of transforming your restaurant into an organic product theme is minimal. This is because the demands for organic and natural products are well drafted in consumer and chef-driven trend in many independent restaurants, grocery stores, and college campuses (Godsey, 2010). For example, Colloquy Grog Shop deals primarily with beverages product such as coffee, unique wine, cocktails, fruit juice and beer. However, the incorporation of organic products in their menu will offer them an opportunity to expand significantly. For instance, their main clients for Colloquy Grog Shop are mainly singles couples who meet to socialize. Hence, Colloquy Grog Shop can venture in more complicated services such as dinner service, cuisine theme dish, and fast food services for couples who are in transit. Additionally, organic products have a tendency of being expensive compared to other food product (Yohn, 2013). Therefore, this will facilitate increased profit because the price that will be offered will cover the cost of production in Colloquy Grog Shop.
Contrarily, initiating the organic food project extension is not enough to tremendously boost the output at Colloquy Grog Shop. The new idea requires vigorous marketing strategy to guarantee its successful transitional adopt. For instance, organic products ingredients can be packaged in services such as local food that offers a vast range of dishes like sea foods. Secondly, the best way to promote organic products at Colloquy Grog Shop is through establishing an edited menu (Yohn, 2013). The concept of a simple menu is based on the opportunity of consumers to be individually incorporated in personal food development. The consumers have a chance to customize their own food menu to suit their preferred appeal and taste. The adjustment of the main menu into simple menu can guarantee decreased complexity of low volume commodities. More ever, it gives clients vast commodities for the consumers to select from, unlike the normal menu that is based on a particular dish (Yohn, 2013).
Besides, the incorporation of digital experience can also be a perfect market strategy for the sales of organic products at Colloquy Grog Shop (Marc, 2010). In digital experience, it incorporates electronic services such as ordering online, customers’ service program and electronic payment system that are based on facilitated service at Colloquy Grog Shop. Additionally, the utilization of market mix concept can assist Colloquy Grog Shop to improve their output in the global market. For example, product strategy incorporates the review of Colloquy Grog Shop strength and weakness instantly before establishing any strategic ideas that can upgrade the profile of the Colloquy Grog Shop brand internationally (Marc, 2010).
More ever, Colloquy Grog Shop has to strategize on convenient price for their new organic products. This involves offering significant discounts on their item. In addition to that, the promotion of organic products can be conducted on media, billboards and online media like the social media (Marc, 2010). The placing of Colloquy Grog Shop organic products should be in every region of the country. These include establishing new stores in every state of this country. In short, this means Colloquy Grog Shop ambitious plan to expand its brand in every region so that they can potentially maximize profit gain. Therefore, Colloquy Grog Shop concept of establishing organic products would influence more brand strategies such as digital experience, simple menu and localized food selection that can assist them to climb the international market (Marc, 2010).
In conclusion, Colloquy Grog Shop deals primarily with beverages products such as coffee, unique wine, cocktails, fruit juice and beer. Hence, the incorporation of organic products in their menu will offer them an opportunity to expand significantly. For instance, to venture in more complicated services such as dinner service, cuisine theme dish, and fast food services for couple who are in transit.
References
Godsey Adam Jesse.(2010). Organic Restaurant Business Plan.
Retrieved from. http://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1035&context=agbsp
Marc de Swaan Aron.(2010). Winning in global marketing.
Retrieved from. http://www.forbes.com/2010/07/01/unilever-procter-gamble-diageo-marketing-jim-stengel-cmo-network-cmo-secrets.html
Yohn Lee Denise.(2013). Prime for New Product Success.
Retrieved from. https://www.qsrmagazine.com/denise-lee-yohn/primed-new-product-success