HCN is a wholesaler that supplies consumer goods products to a number of retailers. HCN has witnessed the worrying trend of its competitors losing out on suppliers who approach retailers directly. How

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Strategies to Strengthen HCN
As a retailer, you will always face competition from fellow retailers, and this is very normal and healthy. This contest should however not be a killer to your entrepreneurship but should force you to do the best. The competition also makes the business a more exciting game. However healthy it is, this competition earns a profit, and therefore it is essential for a retailer to pay attention to it and try to find ways of curbing it. These contests from other retailers come as a result of several reasons and should be dealt with accordingly. In this case, HCN as a retailer can use several strategies to improve its relationships with the manufacturers to avoid competitions from other retailers.
Firstly, HCN has to improve its trust in the manufacturers. Trust between a retailer and a manufacturer means that they believe in each other’s reliability and value each other’s words. As a retailer, HCN is supposed to fully trust the fulfilled agreements with the manufacturer without always having to go back for more concessions or ask for more support. When both sides believe each other, they can share information and invest in understanding their businesses (Furrer 20-27). This aspect creates a mutual coexistence hence improving their business.
Additionally, as a retailer, HCN has to improve its customer relationship. Losing customers for a retailer is a significant loss to it as well as the manufacturers. Therefore it’s essential for HCN as a retailer to work on first retaining its customers so as not lose them.

There are several ways of improving customer relationships which include; creating constant communications, giving promotions, keeping all the customers on the same page amongst others. The more the customers it will have, the higher its business with the manufacturers will soar high, and this will help HCN avoid competitions from other retailers.
Furthermore, HCN should not copy what the other retailers are doing. It should try to generate its ideas and use them creatively for its business. This fact is because the way the other entrepreneurs think and act on their business is not the same as how HCN handles its business. HCN should do its business using its ideas from its experience, and this can take their business to higher heights and thus curb the competition from the other retailers.
HCN should also try and build relationships with the public. This aspect is critical since it will allow them to advertise their products and services to the people on the ground. This concept is needed to attract more customers for their products and services. The more the customers HCN as retailer gathers, the faster it will sell its products and services thus improving on its image to the manufacturer hence reducing the number of competitors. This earns HCN a lot of credit from the manufacturer.
Above all, HCN should also come up with strategies to help improve their business with the manufacturers (Furrer 10). Some of these procedures may include providing information to the manufacturers on how they can improve on their products and services to get more customers. This is because as a retailer HCN interacts with customers on the ground and can collect first-hand information on the goods and services.
In conclusion, from the above information, we have seen the various ways that HCN as a retailer can perform. This aspect will improve business and hence avoid competition from the other retailers. The information is beneficial to any other retailer in the field of business since it gives useful information to a healthy competition.
Work cited
Furrer, O. F. G. Marketing Strategies. Radboud University Nijmegen (The Netherlands). (2006).