Promotional Strategy Midterm

Name
Instructor
Course Date
Promotional Strategy Midterm
AIDA model: – refers to an advertising formula or technique employed when creating an advertisement for a product. AIDA stands for; attention, interest, desire, and action (Ghirvu 95).
In the Facebook page provided, the attention is applied through the use of images, colors, fonts or themes. Interest, on the other hand, has been enhanced by varieties of products, making audience curious to know more about the products or services provided. People’s testimony on the Facebook page instills the desire to experience Chick-fil-A services. Special offers availed such as free breakfast from Chick-fil-A signifies a course of action by the business in the advertisement format.
Marketing segmentation: – refers to aggregating prospective customers into segments or groups which have common needs. In the Facebook promotional page, the products from Chick-fil-A are classified into like items for children and adults.
Product positioning: – is when marketers decide best ways to communicate their items’ attribute to targeted customers, based on the needs. For example, the technique may apply when using Facebook media to reach a majority of individuals like learners or business people
Unique Selling Proposition (USP): – is a factor that differentiates products from the competitors. For instance, the Chick-fil-A employs creativity as a USP to advertise their products by using images to distinguish products from other sellers with similar items.

Advertisement appeals: – are marketing strategies aiming to influence how consumers view themselves and how product purchasing can benefit them. Some examples of advertising appeals include Emotional, sex, adventure, music, youth or sensitivity request. For instance, an advertisement of fear can be applied to smokers to quit drugs by emphasizing the negative consequences.
An execution framework: – defines how adverts are structured by capturing people’s interest and impacting desire or motivate individuals to do something. For instance, SWOSU Campus campaign applies to drugs users to inform the adverse impacts of smoking on people’s health.
The targets audience: – is a group that products advertisement aims at reaching. For example, College drug campaigns ads target the youths who use drugs.
Cognitive advertising strategy: – refers to a presentation of a piece of information to consumers or rational arguments (Ghirvu 93). The approach is applied by SWOSU Drug-Free Campus Campaign when conveying a message like; drug abuse is killing, to inform abusers of the consequences.
Work Cited
Ghirvu, Alina Irina. “The Aida Model for Advergames.” Usv Annals of Economics & Public Administration, Vol. 13, No. 1, Jan. 2013, Pp. 90-98.