This is an outline of what needs to be covered in your SWOT analysis for CEO Sands of Constellation Brands.

SWOT analysis for CEO Sands of Constellation Brands
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SWOT analysis for CEO Sands of Constellation Brands
A constellation brand is the most abundant international producer of beer, wine, and spirits. Measure by sales, it is also the largest import company with a market share of 7.1%. They deal in a variety of beer strong brands with the portfolio including brands which are imported such as corona, Negra Modelo, Pacifico, Corona Maong the rest (Allman, Fenik, Hewett & Morgan, 2016). The following is a swot analysis and an internal factor evaluation for the castellation company.
Internal factor evaluation
Q1
Internal factors Weight Rating Score
Internal strengths
Superior service for customers (Bahadir, Bharadwaj & Srivastava, 2008).
0.14 5 0.7
Significance of culture
0.11 5 0.46
Benefits on refund policies
0.11 5 0.46
Family environment
0.11 5 0.46
Increased financial position
(Sharma, Kumar, & Borah, 2017) 0.11 5 0.46
Growing company
0.13 4 0.45
Stable market position
0.14 4 0.48
Internal weaknesses
No retail stores
0.7 3 0.13
Damaged products 0.3 2 0.20
Total 1 (1-5) 3.71
Q2
SWOT analysis is a strategic too for planning that castellation brands manager will use to do a situational evaluation of the organization (Constellation Brands releases fiscal year, Q4 results for 2018, 2018). It is a technique to evaluate strengths, weaknesses, opportunities, and threats that the constellation brands undergo in the current environment of alcohol brewing.

SWOT analysis matrix for constellation brands
Strengths( internal)
Concrete customer base
Diversified web presence
Cash reserves
The organization has strong ethical values with a mission statement (Constellation Brands, Inc. SWOT Analysis, 2017)
The company is an employer who is respected and values its workforce
Strong brand portfolio
Successful record tracking of complimentary firms through acquisitions and mergers (DACIN & SMITH,1994)
Free flow of cash
High performance in new markets Weaknesses (internal)
New sales team ( lack of experience)
Weak presence of social media
Financial planning is done efficiently
Lack of success in integrating other firms with different culture of operation (PAHARIA, AVERY & KEINAN, 2014)
Opportunities ( external)
Expansion into European markets
Acquisition of competitors
The new taxation policy is a potential for opening new opportunities for the constellation brands
New customers form online channel (Jernigan, 2009)
New trends in the behaviour of consumers Threats
Growing competitors
Lack of disintegration
Growing strengths of the local distributors
The competitor developing new technologies
Inadequate skilled workforce
Lawsuits in the given markets

References
Allman, H. F., Fenik, A. P., Hewett, K., & Morgan, F. N. (2016). Brand Image Evaluations: The Interactive Roles of Country of Manufacture, Brand Concept, and Vertical Line Extension Type. Journal Of International Marketing, 24(2), 40-61. doi:10.1509/jim.15.0055
Bahadir, S. C., Bharadwaj, S. G., & Srivastava, R. K. (2008). Financial value of brands in mergers and acquisitions: is value in the eye of the beholder?. Journal of Marketing, 72(6), 49-64.
Constellation Brands releases fiscal year, Q4 results for 2018. (2018). Beverage Industry, 109(5), 12.
Constellation Brands, Inc. SWOT Analysis. (2017). Constellation Brands, Inc. SWOT Analysis, 1-8.
DACIN, P. A., & SMITH, D. C. (1994). The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions. Journal Of Marketing Research (JMR), 31(2), 229-242.
Jernigan, D. H. (2009). The global alcohol industry: an overview. Addiction, 104(s1), 6-12.
PAHARIA, N., AVERY, J., & KEINAN, A. (2014). Positioning Brands Against Large Competitors to Increase Sales. Journal Of Marketing Research (JMR), 51(6), 647-656. doi:10.1509/jmr.13.0438
Sharma, A., Kumar, V., & Borah, S. B. (2017). Ritualization: A Strategic Tool to Position Brands in International Markets. Journal Of International Marketing, 25(2), 1-24.