Web Design Trends

Web design trends

Introduction

The importance of the website in the digital marketing strategy. Web design is one of the factors to take into account as part of the digital marketing strategy. The goal is to fall in love with users. In digital marketing it is basic to create an excellent website, taking into account its usability. To this we must add good content and a good web design. All of them will be key to generating user trust.

Developing

In that digital marketing strategy we have to take into account what image we want to give on the Internet. Hence, the color is one of the aspects to consider. This should be related to the corporate colors of the brand. Similarly, it is essential that the page is attractive and useful for your users. To achieve the latter, it is important to know the trends in web design. Do you know the novelties for 2018? We tell you.

Clean and minimalist designs

Less is more. It is the motto of one of the trends for this 2018. This is no novelty, since this style has been using for a while. And it will also be vigor this year. White or very clear funds predominate. Other features are a single typography and few elements.

Handmade typography

Typographic sources continue in vogue with a marked personal character. I take it by hand, triumph. The reason is because they give a different touch to the web, giving it personality.

Modular design

The design is raised through modules, that is, of square -shaped elements.

It is ideal for adaptation to all types of devices (desktop, tablet and mobile). Depending on the device’s screen width, more or less modules will be displayed, also called cards. An example is Grids’s -shaped pages like Pinterest.

Photographs that occupy all the width of the page

Until now, the designs tended to insert photos in sliders that were alternating. Little by little this is lost due to the load time to see them all and the resources they consume to be visible. So you opt for a single full wide photo that captures user’s attention. Also known as Hero.

Ghost buttons

They are buttons that are going very well on pages with hero and with minimalist style. They are buttons without filling and with a frame of 1 pixel.

Animations

We do not talk about those animations that were loaded in flash. They are animations in HTML5. In principle, only buttons or texts that accompany an image are encouraged. They take a modern and novel turn to the web, but you don’t have to abuse.

Degraded

They begin to see funds or web elements with degraded with various colors. If they are used wisely they can give a creative and colorful touch.

Videos in the Home

More and more designers are in home place a video. In this way, the duration of visits on the web is increased. Many of these videos occupy 100% the width of the home.

Single page websites

When this type of design is adopted, it aims to facilitate mobile navigation. The reason is because it is easier on a smartphone to use the scroll than by clicking on a menu.

conclusion

These are some of the trends for 2018 in web design so that your page is the image of your business, as we recommend in BCM. Remember that apart from all these characteristics, a good website must be responsive. If you need advice, tell us your project.