Apple, In 1971 Steve Wozniak And Steve Jobs Were Known

Apple, in 1971 Steve Wozniak and Steve Jobs were known

Introduction

Startups are born in moments of total uncertainty and are based on an innovative business idea, but that is where management must be taken into account, one that is not the one that has been used for many years, but something focused on collecting informationof customers and adjust the products constantly towards their needs.

It is there where analyzing Apple’s emergence, in 1971 Steve Wozniak and Steve Jobs were known. The two were always creative, only that focused on different areas, Wozniak from an early age, manufactured electronic equipment such as calculating, among other things and Jobs was a business visionary. So the two decided to build a work team and saw a business opportunity in the first computer prototype that Wozniak managedApple 1 name.

Developing

When attracting attention with this product, several computer fans of the moment, began to make Apple 1 orders on request and came a point where they could not meet the demand, it was there that they began to strengthen in the market and had toRequire financing to continue producing and innovating. At that time it is where the company Apple Computer is consolidated and around 200 computers are sold.

After that good customer response, Apple’s directives saw the need to make a more advanced computer to adapt to the coming market needs. However, they faced a financial problem to make a greater investment than they did for Apple 1 and Wozniak had to sell their first computer prototype, just as Jobs sold their truck thus collecting enough money for its next innovation and development and developmentproduct.

Define

More and more, Apple faces situations of uncertainty in which they do not know if their innovation will have a good result and will like frequent customers as well as new users. They defined that their niche market was going to be the computer science focused only on computers.

It is there where in 1976 with all the money saved from the sales of Apple I, Wozniak decidesThey find their main competition, Processor Technology.

This company proposed an idea of color computer, but it had a defect and that is that the people who buy it will have to assemble the parts in the house, then Jobs came up with the idea that in addition to the color video card,Apple’s new computer was already assembled in a plastic hardware for immediate use. There the Apple II is born, carrying the lead in the market and in turn, needing a little more serious management and marketing strategies to open up to get better market opportunities in the market and that users are totally comfortable with the product.

To learn

Jobs was the one who gave life to the company’s vision and brandthat they did not have deep knowledge in this area.

The Apple II worked very well, but with everything they learned with its previous version, Jobs knew that he had a great challenge, which consisted that immediately at the launch of the new product, it was very important to be thinking about what was going to be the nextlaunch (anticipation). In that order of ideas, Team Apple began to develop Apple III and it should be noted here, that engineers and workers always faced situations under pressure to fulfill the development of a new product, which had to be ready between 810 months and with computer improvements that represent great challenges for staff.

Finally, by 1980 the Apple III that presented failures in the fan is released and made the equipment burned due to the overheating of the systems, this generated that the users return the equipment and distrust their subsequent products. Then Apple faced a new challenge, which among other things was to recover that confidence in customers and also re-harm the product so that the losses were not total.

conclusion

While this problem happened, the IBM company developed the IBM PC that competed with Apple products in terms of graphic interface, this generated great concern in Jobs and Wozniak so they decided to fire a significant number of company workers and use the moneyTo develop the replacement of Apple III called Lisa. This new computer had an advantage over the IBM PC that was the implementation of a more up -to -date video card, an additional disk drive and the innovative and striking mouse.

But the problems did not end there, now they faced the rejection of Apple users for the exorbitant price of Apple Lisa, so this product was also a failure for Apple and they quickly had to look for strategies to make their products more than an objectof personal use, which would become the search to create an unforgettable and comfortable experience for the user, but all this would need a great financial leverage and a greater solidification in Apple’s management part.