Apple vs Android

Apple Company
Name
Institution Affiliation
The main problem being experienced with the apple products is the credibility. The credibility is associated with the lifespan of the products as compared to other products from different companies. There are several complaints made by the apple customers that most of the apple products are very delicate however much they are expensive as compared to products like those of the android company (Montgomerie & Roscoe, 2013). This creates a lot of fear on the customers since they can easily lose a lot of money whenever a small mistake occurs to the product for instance when the product slides from the hand and falls, it becomes very difficult to fine the spare parts as well as to repair it.
The other problem that is experienced by the apple company is the completion of the other companies. Companies like android produce several varieties of products, and this gives the customers the opportunity to choose the product to purchase. On the contrary, apple only has one variety that the customers don’t have an opportunity to make a choice (Montgomerie & Roscoe, 2013). This, therefore, gives the customers the restriction to either buy the product or leave the apple product completely since there is no alternative. Due to these competitions from the other companies, the apple company experiences a challenge that makes them have relatively lower sales as compared to their competitors. In addition to the high cost of purchase of the apple products, the high cost only makes the company have a small bracket of buyers, and that is mostly the well-off families who are very few in the society.

Most of the software of the apple is not upgraded, and therefore the customers are not able to get the new features for their phones or their computers once they are bought. The functionalities of these Apple products remain the same from the time they are bought as well. And also the hardware of the apple products is not changed, and this creates boredom to the users of the Apple devices since the design of the products that they use remains the same year in year out. According to the investigation that has been made, the factor that results in the lack of software upgrade is due to the good software employees in the Apple company who move in and out more frequently. The good employees who are capable of upgrading the applications in Apple devices keep on leaving the company (Slater-Robins, 2016). Even though some of them come back, the improvement that they can make as a body doesn’t exist.
Another problem that affects the Apple company is the monopoly of their products, unlike other companies. Apple doesn’t have their products being applied in a different company as experienced in companies like Android that is being used by different mobile companies such as Tecno, and infinix among other companies (Montgomerie & Roscoe, 2013). The monopoly of the brand name makes the company not fight for the improvement of the products that the company uses since there is no competition within the company that triggers the need for the advancement of the products being made by the company (Slater-Robins, 2016). Due to the limited or no competition within the company, the apple company does not bother to make the products that suit the taste of the customers. This, therefore, forces the customers to just buy the available apple products because they don’t have otherwise.
References
Montgomerie, J., & Roscoe, S. (2013). Owning the consumer—Getting to the core of the Apple, business model. Accounting Forum, 37(4), 290-299. http://dx.doi.org/10.1016/j.accfor.2013.06.003
Slater-Robins, M. (2016). Apple company has a growing problem. Business Insider. Retrieved 3 February 2018, from http://uk.businessinsider.com/apple-has-a-software-problem-2016-2?IR=T