apply theory in chapter 4.5 & 4.6

THE SATISFACTION THEORY AND THE ROLE THEORY
Name
Institution
Introduction
Marketing is an essential aspect of business. It is the reason why organizations and enterprises conduct business activities. It involves a variety of complex activities that must get conducted to thrive in any business endeavor. (Wilson et. al. 2012) It is the communication that takes place between employees and consumers with the aim of selling products and services to them. China Times an international business organization has succeeded because of effective marketing. The company has used the satisfaction model and the Role theory for the facilitation of the sale of its products and services and creating brand awareness
Thesis statement
The customer satisfaction model includes assessment of consumers’ attitude about products, services, and brands. On the other hand, the role theory involves how the management and staff members define their own functions, those of others, how they perform in their roles and how they expect others to perform in theirs.
The customer satisfaction theory
The customer satisfaction theory involves evaluation of customers’ reaction and attitude towards products and services. Therefore satisfying consumers is considered as the major indicator of performing in business. According to the theory, it results in the tendency of consumers wanting to repurchase products and services. The manipulation of customers eventually causes their satisfaction to reduce the cost of marketing, contract risk, increases sales, value of stock available, profitability and the general company image or that of an organization.

Measuring the satisfaction of consumers via dependable feedback from them is necessitated for efficient management approaches intertwined with allowing managers to introduce satisfaction development forums. (Szwarc 2006) As a media company, corporate clients in different parts of the world are utilizing the China Times’ services to its advancement in technology and the use of sophisticated methods of advertising products and services. The promoting position of China Times is influenced in a variety of ways that render it more complex. For instance, the advertising department ensures that business to the business relativity of the company gets easily accessed at the end of a consumer’s position rather than conducting business directly with it.
The advertising department has also introduced various methods appealing to clients. The methods include providing particular benefits to client companies to achieve definite premeditated objectives for example more space for coverage or discounts on the services provided. Satisfying the diverse needs of clients entails that a corporation is supposed to develop and grow tremendously. Hence China Times has an obligation of facing a large number of consumers in the diverse areas it is located and conducts its operations across Europe. The marketing and sales department of the company has the task of exploring solutions of providing adequate services to facilitate presence amongst the institutional and corporate consumers.
Szwarc (2006) states that with the prospects of expanding the organization and dominating the international platform, a corporation such as China Times relocates to new places to take advantage of the available market. The advertising and marketing departments completely focus on exploiting the resources that are available for the purpose of expansion. The aim of the exploitation is to facilitate accomplishing the expansion of the global market. To achieve the initiatives, the advertisers in the company are on the forefront of utilizing “the most advanced technological innovations that are available in the current generation.” The company urges technological organizations to provide the best equipment that can serve the purpose of marketing and advertising its services to a global audience as a way of attaining a large target audience and attaining the objectives of satisfying consumers to gain loyalty and increase the purchase of products and services consistently.
The advertisers also effectively address the components of the company such as supply chain network, revenue, and promotion of products and services and the procedure requires a brief and detailed direction with the maximum exploitation of management resources. So as to satisfy its clients and still have relevance in the market, China Times as a Media Company all rounded. It has also altered the supply chain and incorporated technological innovations to meet the needs of customers.
The role theory
Furthermore, the role theory is also required to prosper in business endeavors in an organization successfully. It involves how the management and staff members define their own functions, those of others, how they perform in their roles and how they expect others to perform in theirs according to findings in Biddle 1986). With regard to the role theory, leaders define their responsibilities based on the way staff members view the responsibilities. In the sales and marketing departments of a large organization such as China Times, the communication skills are important because consumers always become very responsive when the situation requires them to provide finances for acquiring goods and services. Actually, they play a significant role in building value which is assessed as organizational, promotional performance.
Apparently, while establishing an effective sales promotion method various aspects of perception, communication skills, attentiveness and response are considered in China Times. The conversations between clients and employees about prices and discounts are conducted with great care and concern. The employees always approach customers to assist them and provide information about various products and services to enhance loyalty. The staff members are “sufficiently informed about the company’s products and services enabling them to earn trust.” For a company such as China Times to attain a broad target audience and client organizations that consistently require its services the employees must be well informed and prepared to deal with a variety of consumers from all walks of life. The management constantly identifies marketing skills of staff members and improves them. They achieve that by introducing forums and programs for training employees on how to improve skills in order to achieve the level necessitated when serving customers on behalf of the company.
Marketing is a concept valued in a company like China Times because it has a presence on a global platform. The marketing and advertising department in the company always ensure that promotional schemes are designed to acquire a large target audience. For example, the organization has a variety of branches with China times located in Netherlands as an essential supplementary that offers information and promotional services to cater for marketing needs in various parts of the world particularly those close to Netherlands and Europe as a whole. It is a global organization, and it engages in diverse activities around the globe. China leads in the world economy, and the company plays a significant role in marketing and promotion of the country’s manufactured products on a large scale. The management and employees are involved in various roles to ensure operations are conducted effectively.
In conclusion, marketing is fundamental for an organization to prosper and accomplish its aims and goals. The customer satisfaction theory and role theory are crucial in enhancing promotional activities of goods and services provided by an organization. The purpose of effective marketing is to gain loyalty and satisfy the needs of the consumer. Accomplishing the objectives guarantees successful development and expansion of an organization.
References
Biddle, B. J. (1986). Recent development in role theory. Annual review of sociology, 67-92.
Szwarc, P. (2005). Researching customer satisfaction & loyalty: How to find out what people really think. London: Kogan Page.
Wilson, A., Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2012). Services Marketing: Integrating customer focus across the firm. McGraw-Hill.