Article Review Uber’s Internal Problems|What should Lyft need to know about?

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Uber’s Internal Problems: What should Lyft need to know about?
Analysis
Although Uber has a stronger network in the market than Lyft, there are several shortfalls under which the firm can utilize and exploit to pin down the giant. The following weaknesses in the Uber Company provide Lyft with excellent opportunities to capitalize on:
Implications
The leadership wrangles and the constant resignation of executives portray the firm as one marred by mysteries. The recent departure of the Liane Hornsey, the head of human resources means that the position is yet to be filled by a competent employee. It implies that Uber has employee-retention crisis.
Assertions
It thus paves the way for the firm to attract the futuristic talents as most workers would avoid Uber for fear of job security (Isaac and Benner para. 4). The retention rates in Uber are below our laid standards. The controversy in the article written in Uber rape case adds up on the pile of negative publicity for Uber which increases Lyft’s appeal.
Recommendation
Lyft could also learn from the mistakes that Uber is committing by failing to address the HR issues in race considerations thereby strategically placing itself in the minds of the customers.
Implications
The Uber drivers have low loyalty to the firm and could easily defect to a competitor if provided friendlier terms. There is a hostile environment between Uber and its employees with some threatening to pull out.
Assertions
There have been several formal and informal complaints channeled to the HR department which have not been adequately addressed.

They complain of gender discrimination and harassment. Even after the overhaul of the firm’s leadership, and the promise of kinder and gentler treatment, the firm still has persistent issues (Bort para. 1).
Recommendation
If Lyft plans to expand its customer base, it can do so by pouching the unsatisfied drivers and pampering them with better conditions of work like paying the parking fees.
Implications
The loyalty of the customers is wavering, and they have no incentive to remain at Uber.
Assertions
Uber has lots of clients, but the drivers are a few causing unfathomed inconveniences. Lyft could provide better and convenient services to take up the market share being lost by Uber. Another issue has been the privacy concern for the clients as Uber records where the customer gets the taxi from and records where they alight. Such a system would be used to infringe on the privacy of the customers.
Recommendations
Lyft can utilize a concrete system that cannot be compromised regarding customer’ privacy.
Implications
Also noted are the high costs of operating the vehicles leaving the drivers with meager earnings.
Assertions
The Uber drivers are particularly unhappy with their profit margins and would decamp to a better offer.
Recommendations
Coming up with better incentives for the drivers would a long way to ensuring that Lyft gets an adequate number of drivers.
Implications
The self-driving cars, although an advantage as they cut costs, raise serious ethical considerations.
Assertions
On testing the Uber self-driving taxi, it resulted in one fatality, a situation which complicated the commencement of the project (Bort para. 2). That notwithstanding, the issue of laying down the drivers and the employees to pave the way for the robots create job insecurity for the existing drivers and if an option is availed well in advance, Lyft might take-on Uber. The analysis is from the dents taken by the firm regarding the public relations.
Recommendation
Introduce a system that is ethically accepted and one aimed at job satisfaction.
Implications
Uber relies on the technologically savvy individuals in a futuristic outlook and is thus hampered by the low levels of digital literacy in developing countries.
Assertions
However, most developing nations record low levels of digital literacy, and thus they cannot use the service. It is heavily dependent on the internet which may prove challenging in the developing nation (Bhashin para. 3).
Recommendation
Noting this disadvantage, Lyft may mount a strong opponent I the developing countries as an alternative transport system that relies on somewhat primitive methods like telephones only.
Works Cited
Isaac, Mike and Benner, Katie. “At Uber, New Questions Arise About Executive Behavior.” The New York Times. July 13, 2018. Online. July 17th, 2018. < https://www.nytimes.com/2018/07/13/technology/uber-barney-Harford-behavior.html
Bort, Julie. ‘Sometimes it takes a punch in the face’: Uber’s CEO admits he overlooked some important internal problems. Business Insider. 16th July 2018. Online. 17th July 2018. < https://www.businessinsider.com/uber-ceo-says-not-focused-enough-internal-problems-2018-7?IR=T
Bhashin, Hiteshi. “SWOT ANALYSIS OF UBER – UBER SWOT analysis.” Marketing91. February 9th 2018. Online. 17th July 2018. < https://www.marketing91.com/swot-analysis-uber/>