Business Report

BUSINESS CULTURE IN INDIInsert Your Name Here
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Business Culture in India
For a company to perform well globally, it needs to have a good understanding of different cultures in different parts of the world. Indeed, companies operating in foreign countries must adapt to other external environment aspects in addition to culture. These other aspects include competition, economy, the level of technology and the political and legal climate. Culture indeed comprises of the behavioral aspect of a given group of people, what they believe is right or wrong, what they value and appreciate and many other features (Mellahi & Frynas, 2015). Indeed we are going to write a report that will help our client understand the culture of India to conduct effective business relationships and start conversations.
One of the main cultural aspect that the client should learn is the language of the people of India. Learning both verbal and non-verbal communication features would indeed help in starting conversations and building an effective business relationship with the people of India. The client should try to learn some of the languages spoken in India such as Standard Hindi and other classical languages that will help him or her communicate verbally with the people in that country. Learning of nonverbal communication search as haptics, a way of dressing and appearance and also body movement and languages would also make interaction with the people of the country easier.

These aspects would indeed help a lot in conducting business in the country.
Another cultural aspect that should be considered is the values and attitudes of the people of India. Indeed, various countries may have different values for goods and services coming from foreigners, and the client should indeed consider this aspect. Countries such as the United States have a high value of foreign goods as they consider them to be of high quality. On the other hand, countries like Japan do not prefer foreign items, and therefore it’s hard to perform in such markets (Ferraro & Brody, 2015). They indeed do not purchase goods from foreign countries and also they resist working in foreign firms. Therefore, before starting a business in India, the client should check the attitude and value of the people of India towards foreign items.
Another aspect that would help build an effective business relationship with the people of India is by understanding the level of education of the people of India. Indeed the level of education held by people in a given country explains economic growth in that country (Hill, Cronk & Wickremasekera, 2013).The client has to consider the level of education while hiring personnel from India, training them and also placing them in various office positions. Moreover, while choosing the content in advertisements the level of education has also to be considered in order to have content that each and everyone in the country will understand.
The company should also consider various material elements in the country that will enable the smooth running of the business. Indeed, materials available in a certain country are due to the level of technology available. Material elements can be described by the level of social, economic, financial and marketing infrastructure available in the country. One should check the level of economic infrastructure in India which includes transport, communication, and energy before starting a business there. The company should also consider the level of social infrastructure in India which includes medical services, good housing, and learning institutions. Moreover, the client should also consider financial infrastructure such as banks in India.
In conclusion consideration of all these cultural factors will lead to the company performing very well in the global markets. Considering the language, material elements, level of education and value and attitudes of India will indeed lead to clear conversations and effective business relationship in India. Indeed business wishing to expand globally should consider this factors for better performance and growth.
References
Ferraro, G., & Brody, E. K. (2015). Cultural Dimension of Global Business. Routledge.Hill, C. W., Cronk, T., & Wickramasekera, R. (2013). Global business today. McGraw-Hill Education (Australia).Mellahi, K., & Frynas, G. (2015). Global strategic management. Oxford University Press.