Business Research Methods

Business Research Methods
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University
Business research Methods
Week 3b
Q.1
Identify all the variables and sub-variables used in the study (by reading the case, and looking at the questions in the survey content, the variables and sub-variables can be identified.
Variable: satisfaction
Sub-variables: 3 sub-variables
1a (speed of service), 1b (professionalism), 1c (menu variety).
Variable: Provisions
Sub-variables: 6 sub-variables
2a (more casual adult dinning), 2b (less casual family dining), 2c (outdoor dining), 2d (formal dining), 2e (men’s grill), 2f (women’s grill).
Variable: pricing
Sub-variables: 2 sub-variables
3a (same pricing as other clubs), 3b (higher pricing than other clubs), 3c (improvement of the facility with charges), 3d (improvement of facilities with no charges)
Q2. Based on the case study and the survey content, build the management-research question hierarchy, through the investigative questions stage. Then compare your list with the measurement questions asked in the survey used in the case
Management dilemma
The number of members is considerably reducing, and there is no extra addition of members. The aging of the members is also another dilemma.
Management questions
What can be done to increase the number of club members and those seeking the services?
Research question
Should we conduct aggressive campaigns to promote and raise awareness of the club’s services?
Investigative question
Which specific means of campaign and promotion should we use to efficiently promote the services?
Measurement question
What is the most appropriate time to promote the club?
Management decision
Regarding the obtained data from the survey, should the company add extra charges to improve the facilities of the club?
Q3.

Based on the research design topic from chapter 6. Define (1) the purpose of the study, and (2) the nature of the survey (exploratory, descriptive, or causal). Explain why.
The purpose of the study was to find the factors that would bring more members to the club and attract as many social memberships as possible.
The nature of the study was explorative because they were finding the best means to evaluate strategic directions for the club to expand its members.
Week 4
Q1. Object: 1) Consumer e-commerce attitudes. Be specific when suggesting the properties. For instance, interval/Likert, if applies, it must describe the item with its specific scale.
Consumer e-commerce attitudes
Nominal- grouped into cognitive, behavioral and effective.
Ordinal-rank of consumer attitudes regarding the order of frequency of purchase of products and services.
Interval- rank of consumers regarding preference.
Ratio- the mean size of monthly consumption.
Q 2. Using Exhibit 11 -3 and the case questionnaires (From Exhibit OL-3 Ohio Lottery Study Sample Questions 6A, 25, and 29), match each question to its appropriate scale type. For each scale type not represented, develop a measurement question that would be of that scale type
Nominal scale
No nominal measurement question was formed, and therefore an example would be:
What is the most demotivating factor in the lottery?
a) Lack of money
b) Minimal chances of winning
c) Problems related to gambling
d) Competition
Ordinal scale
An example would be:
When considering an offer from us, pleaser rank the importance of these: (fill in with numbers 1-5 with 1 representing the most important)
Benefits
Challenges
Chances
Competition
Interval scale
All the questions involved those of ordinal measurements because they had scales that ranged from 1-7 representing the degree of importance.
Ratio scale
An example would be:
How many hours in a week do you spend your time on the lottery?
Q3. Considering the exercise 1 of the last week (Week 3 Assignment, and Chapter 13), design a professional questionnaire to measure the content (service quality and complaints) of the three first research questions by using the appropriate scale.

Research question 1
Importance of lottery to the player:
An example of a problem would be:
On a scale of 1-5, representing the least desirable and five the most, how important is the game of lottery to you?
Research question 2
Feeling of the lottery player (Schinder, 2006)
An example of a problem would be:
Please choose the best choice that represents your best choice of the feeling you have when you play the lottery.
a) Extremely happy
b) Happy
c) Neutral
d) A little sad
e) Extremely sad
Research question 3
Frequency of game playing
An example of an assessment would be:
How often in a week do you play the game of lotteries?
References
Schinder S. Pamela. (2006). “Ohio Lottery: Innovative Research Design Drives Winning”. MH education. Retrieved from web on 29th Jan 2018 from highered.mheducation.com/sites/dl/free/0073373702/855246/OhioLottery.pdf