Case Study Review #3- Blackberry

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Why the connectivity between Blackberry’s RIMS has become such an important part of the contemporary business and government community
The history of RIM as business tool manufacturer has for real had a significant influence in the promotion of its consumable products (Gruman 3). The promotional products have been responsible for the development of Business Users that pay attention to the increment in productivity and profits that Blackberry has the capability of injecting into the organization. Secondly, as RIM has come up with new products and wider markets that have placed the company in the promotion of BlackBerry as that tool meant for business audience towards the incorporation of slightly much mixed Prosumer audience whereas present it has the target of the consumable market with Pearl (Gruman 4). The impact of this action is due to the idea of the increment in production as depicted in the management tool where an individual should only utilize for professional life and personal life. Also, the attention on productivity has moved from that only focuses on profit increments on the concept of increment in investment returns for an individual’s family life while ensuring the maintenance of a career that is demanding in terms of time (Ladurantaye, McNish and Silcoff 2). Finally, RIM has itself subscribed to the utilization of products following it messaging thus leading to the creation of aspiration goals fit for both personal and work life as they seek to ensure the successful utilization of their products in these areas.

In this regard, RIM makes use of metaphor through the equation of success with connectivity. For instance, it may appear that the total outcome of RIM’s foray towards smartphones’ promotion in the Consumer Market in their lifetime as a business tool (Ladurantaye, McNish and Silcoff 4) is an emphasis on personal life productivity and also a professionalized personal space of presentation.
The possible strategic thrust of RIM with the Blackberry over the next five years
Lately, the executives of RIM are ready for an exploration of other business models like either licensing all or part of the BlackBerry technologies to also some other companies (Gruman 9). In fact, part of the investors has a suggestion that RIM should license or even sell its accessibility to ensure that it secure its network of messaging or its BlackBerry Messenger with the instant type of messaging service.
Regardless of what the company engages in, in a different manner about getting revenues from its BlackBerry technology, the company has plans for ensuring the continuation in making and selling off BlackBerry devices (Reeve 7). Indeed, it may be the worst decision for RIM to close its device business that is its greatest revenue earner as at present.
RIM has a lot of faith in its upcoming BlackBerry 10 OS that it expects to hit the market in the fall thus leading to the rejuvenation of the fortunes of the company (Ladurantaye, McNish and Silcoff 7). Currently, the company is making efforts in selling all the unwanted BlackBerry devices in those countries that are developing with the hope that the devices will be appealing and attractive to them thus in this case leading to the tapping new future markets. The only challenge towards achieving this goal is the competition brought by Nokia, Samsung, and Apple who also seek to cement their presence in these market zones.
Works Cited
Gruman, Galen. “Back To Business Is RIM’s ‘New’ Blackberry Strategy.” InfoWorld. N.p., 2016. Web. 2 Nov. 2016.
Ladurantaye, Steve, Jacquie McNish, And Sean Silcoff. “How Blackberry Blew It: The Inside Story.” The Globe and Mail. N.p., 2016. Web. 2 Nov. 2016.
Reeve, Rebecca D. “Chapter Three: RIM’s Promotional Discourse [Constant Connectivity In A Wireless Age].” Rebecca-reeve.com. N.p., 2016. Web. 2 Nov. 2016.