Coke

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Coca-cola Company is the common beverage retailer, manufacturer and the best marketer of non-alcoholic beverages. The company has over 500 brands in over 200 countries. The coke has been available in the packs of 8 330mls in half plastic bottles (Leonie, 1). Its headquarter is situated in Atlanta, Georgia. The common beverage is Minute Maid. Gold peak, Coca-cola zero is among many others. The final product of the company has controlled bottling, sales, and the distribution operation; the bottling is mainly associated with supply chain operations of the company.
B
In India, the company was accused of damaging water supplies. Thus the issue needs to be considered so that it does not affect its marketing.
The extent of drinks reaches (Leonie, 1). Coke produces about 15% of all the beverages consumed globally. At one point coca cola company campaigned against tap water. In this case, the campaign was about persuading people to use coca cola drink instead of tap water in the restaurant.
C
Strengths:
Brand equity:
-The company has a unique brand identity with the highest brand equity
-Largest market share
-There are only big competitors. However, the company has edged out many competitors thus remains the largest market globally.
Weaknesses:
-Competition with Pepsi
-The product has low diversification
-The absence of healthy beverages
In many news, obese people are the common victims of the product. The news has made the product look unhealthy.

Opportunities:
-Developing nations
Many nations which have developed have Coca-Cola products which boost their economies.
-Chain improvement. The company has a complete business which is majorly based on distribution and transportation
Threats:
The company has a problem with raw material sourcing. In addition, there are many indirect competitors.
D
Recommendations and conclusion
The company needs to collaborate with the bottling business to reduce issues related to environmental hazards and accidents. In addition, the company needs to work in the vicinity safety environment (Leonie, 1). The company has to venture into the international cooperation to have a progressive move.
Works cited
Roderick, Leonie et al. “Leonie Roderick – News Reporter – Marketing Week.” Marketing Week. N.p., 2018. https://www.marketingweek.com/focus/leonie-roderick.