Colors and Design

Colors and Design
Name
Institutional Affiliation
Abstract
Colours are very crucial in design. They influence the images that the public paint of a particular brand. Using a wrong color translates to the wrong reflection on the brand. Also, they tend to evoke different reactions among individuals. Therefore, when designing for oneself or for others, the use of color contributes to the outcome of that design. This means that the target audience must be taken into consideration when choosing the color combination for the design. One has to look at what other brands are doing with these visual applications in order to enlighten their ideas. This paper intended to get more insight about colors and the different meanings they signify. The research was based on the research question, “what are the different meanings of colors”? The results indicate that designers use terms like hue, saturation, and value to discuss the different aspects of color. Primary colors, for instance, red, orange, black, pink, and blue, yellow, green signify different things. Understanding color meanings assist in better decision-making regarding design.
Keywords: color, meanings, design
Color is very important when it comes to the reflection of any brand. This visual application influences the perception of a brand by the general public. Whether it is designing a brand for oneself or a company, the impressions of colors will stand depending on how much money one has to start. When choosing color combinations for a brand, it is advisable to look at the color options of other brands.

This way one can develop a clear insight on how color determines brand perception. In order to be certain about the influence of color scheme, one needs to understand what the different colors mean. This paper, therefore, seeks to discuss the different meanings of colors.
Color meanings are not the same across different cultures. The meanings also vary with the effects that a brand mark has on the targeted audience. The terms saturation, hue, and value are used to interpret them by brands. Hue refers to a color’s primary value and how the eyes perceive it. Value means the darkness or lightness of color schemes. Saturation is used to mean the overall brightness or intensity (Agoston, 2013). The meaning of primary colors such as red, blue, green, orange, yellow, pink and black is also interpreted differently. Red color signifies energy, Vigour, power, leadership, passion, joy. Blue means security, stability, Trust Worthy, wisdom, loyalty, confidence, friendliness, trust, courage, Preservation, Science.
Green implies Wealth, Money, trees, ambition, healing, endurance, calm, natural, generosity, protection, and completion. Yellow translates to optimism, freshness, childish, law, arrogance and education (DeLong & Martinson, 2013). Orange stands for cheerful, pleasure, Passion, enthusiasm, fun, fascination and creativity. Pink implies romantic, love, feminine, beauty. Black signifies powerful, mysterious, sophistication, elegance, functionality. In conclusion, colors are very important in design. Therefore, understanding their meanings is critical in effective decision-making.
References
Agoston, G. A. (2013). Color theory and its application in art and design (Vol. 19). Springer.
DeLong, M., & Martinson, B. (Eds.). (2013). Color and design. A&C Black.