Communication At The Mapfre Company

Communication at the Mapfre company

Introduction

An insurer is a company that fulfills the function of ensuring that the hazards to third parties are protected in such a way that the material goods from the incidents are protected to those who are risky.

The main objective of an insurer is economically safeguard. If any incident or contingency occurs to what is protected, it will be the insurance company who is responsible for amending or compensating the damages.

This project was developed within the Mapfre insurance company for six months.

Mapfre is a global insurer with business on the five continents. It is the Spanish insurance market reference company, the first multinational insurance group in Latin America and one of the 10 largest European groups per volume of premiums.

Grupo Mapfre arrives in Panama on December 29, 2009, when an agreement is signed in Spain. The above began a time of great vigor and enthusiasm in operations with the Mapfre Panama brand, which today has ten offices throughout the Republic, and approximately 400 collaborators.

Developing

The brand image is the perception that the general public of a company has, that is, the mental image that they have created of that brand. This is a concept that worries companies a lot and working regularly to constantly improve it.

Taking into account that the brand image is one of the bases of any business, because it is what allows it to differentiate itself from the competition, for Mapfre Panama it is necessary to transmit its values as a company in a simple and rapid way;From this premise the brand, image and communications direction arises, however, to be an insurance company with preemineBrand at a social level is done heavy work for the members of this team.

From this panorama the question is born how the use of strategic communication, the protocol and organization of events can help the brand direction, image and communications to perform efficiently?

GENERAL OBJECTIVES

• Identify the communication methods in the direction observing the different practices they perform to reach the message correctly to the audiences that are related to the company
• Develop a proposal that seeks to improve the management of the protocol and the organization of events in the brand direction, image and communications in order to adequately converge these events with the securities of the insurance company.
• Expand my knowledge in the activities that Mapfre Panama performs such as the Mapfre Foundation, so that as a communicator I can develop the skills learned theoretically in classes.

SPECIFIC OBJECTIVES

• Make a diagnosis of the organization tools used by the brand, image and communications address of the MAPFRE insurer to transmit your messages.
• Make the necessary adjustments in the management of the protocol and the organization of events, in order to make the message assertive and generate a positive perception in the audiences that are related to MAPFRE.
• Expose the importance of the application of the protocol, the organization of events and communication communication management and its impact on the company.

Mapfre Group History in Panama

Mapfre is an independent global business group that mainly develop insurance, reinsure and services activities in more than 45 countries from the five continents.

Its origin comes from Mapfre Mutuality, an entity created in 1933 by the group of owners of rustic farms in Spain to cover in mutual regime the risks derived from its farms. Since the 60s of the last century, a process of business expansion began with the creation of subsidiary, which since 1980 was grouped into the Holding Corporation Mapfre Corporation (current Mapfre, SA) and began its international expansion, mainly in Latin America . He is currently the leading insurance group in Spain and Latin America and develops a growing presence in other world markets such as the American, European and Asian.

Mapfre Foundation is the majority shareholder, which strengthens its independence and shareholding stability. Mapfre’s actions, S.A. They quote on the bags of Madrid and Barcelona.

conclusion

At present, within any organization they have a strategic communication plan and have a good image management of the brand are strategic tools. For this reason, so that these tools successfully achieve their objective and effectively, the imaging, brand and communication sub -directorate is essential.