Communication techniques

Communication and Professional Techniques
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Communication and Professional Techniques
By definition, persuasion’s ultimate goal is to convince a selected target to internalize an argument and adopt a renewed attitude as part of their system of core beliefs. One particular method to achieve this is by appealing to a need that has yet to exist or already exists. Such a technique is designed to appeal to an individual’s fundamental needs for love, self-actualization, shelter, and self-esteem (Cherry, 2017). It is a commonly practiced strategy in the marketing industry as a way of selling products and altering one’s general point of view. The vast majority of advertisements suggest the purchase of services or products that will help the customer feel happy, loved, admired, or safe. An additional persuasive method is one that appeals to one’s desire for popularity or social prestige. With the help of loaded imagery and words, one can persuade by getting the target to agree to a miniscule request and follow through with a far more significant request. By successfully having the individual agree to the initial small favor, this foot-in-the-door approach quickly increases the likelihood that they will comply with the steeper request (Cherry, 2017).
When delivering a presentation, it is critical to know the essential attributes of the audience including the average age, education level, language, gender, religion, and cultural values. Analysis of this information will help the orator to discover key features necessary to develop a common ground (Lumen Learning, n.

d.). Due to the fact that there is limited two-way communication between the orator and the audience, there is a lack of ability to further explain the meaning of what was said. Therefore, understanding the audience is essential to adapt the proper message (Lumen Learning, n.d.). The best public speakers understand their audience and successfully communicate through embracing brief, memorable arguments, constantly engaging in universal eye contact, and embody passionate energy in their voice to maintain interest in what they are saying. These techniques can be applied equally to the professional world. To properly prepare for a job interview, one should research the organization, compare one’s own qualifications to the requirements of the work, prepare responses to cases, plan correct attire, and pay close attention to nonverbal communication from the employer (Princeton University Career Services, 2018).
References
Cherry, K. (2017, November 6). How to Become a Master of Persuasion. Retrieved March 22, 2018, from https://www.verywellmind.com/how-to-become-a-master-of-persuasion-2795901
Lumen Learning. (n.d.). The Importance of Audience Analysis. Retrieved March 22, 2018, from https://courses.lumenlearning.com/boundless-communications/chapter/the-importance-of-audience-analysis/
Princeton University Career Services. (2018). Preparing for Interviews. Retrieved March 22, 2018, from https://careerservices.princeton.edu/undergraduate-students/interviews-offers/preparing-interviews