CUSTOMERS STATISFACTION IN SMALL FIRMS

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(QUESTION 1) CUSTOMERS SATISFACTION IN SMALL FIRMS
Small firms are business enterprises that operate on a small scale and target a specific population and have customers and mostly operate in one location.
Improved customer services.
In small business firms, the sales assistants provide better sales services to each customer by assisting during the purchase if a client seems to be having difficulties. At the sales point, customers do not have a queue to pay for the goods at purchase since there are many salespersons. At the inquiries point, there is always a sales person who is there to clarify and answer the clients on their inquiries. The sales persons at the sales point offer better services and are polite to the customers. In most small businesses there is improved communication between customers and the sales agents. Thus customers feel valued and respected (Anderson, Eugene, and Sullivan 127). The ratio between a salesperson and customers is small and manageable.
Offering flexibility to customers so that they can easily get what they want, this is by learning the client’s preferences and breaking them into groups according to what the clients want from you. In many small businesses, the customers’ feedback is always highly valued; this is because their feedback is what is used to value whether the enterprise is giving the best services to their customers. The main advantage of small firms in customer satisfaction is improved attitude to customers. Mainly because they have fewer customers and, it is easier to for them to build a stronger relationship with the customer (Anderson et al.

130). In small firms, it is easier to make positive changes that will build the client’s loyalty to the firm since the firm is small the change will not affect their clients.
Small firms are operating on a small scale, having fewer customers whom they strive to give maximum satisfaction in their service delivery.

Works cited
Anderson, Eugene W., and Mary W. Sullivan. “The antecedents and consequences of customer satisfaction for firms.” Marketing science 12.2 (1993): 125-143.