Delta Airlines Report

CORPORATE SOCIAL RESPONSIBILITY – DELTA AIRLINES
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CORPORATE SOCIAL RESPONSIBILITY – DELTA AIRLINES
Corporate social responsibility is essential and should be encouraged in all organizations. This is because it is the only way that business can achieve sustainability. Environmental studies have demonstrated that the earth is not an infinite resource. Constant pollution has led to a level of degradation which prevents many of the natural processes to occur. As a result, airborne diseases are rising, clean water sources are depleted, and land is rapidly becoming agriculturally non-viable. Without the capability to produce food and access clean water, the earth is becoming inhospitable for the human race. All businesses exist to benefit humankind. (Rajak, 2011) If their existence contradicts this, it is of no use having them. For this reason, it is crucial that business ventures are run in a way that safeguards the environment which in turn ensures the sustainability of the human race.
Current Delta Airlines CSR efforts have almost effectively covered all the three Ps of CSR. On environmental sustainability, Delta Airlines has carried out measures to reduce emissions, increase fuel efficiency, reduce water consumption and reduce waste generation. Additionally, the company has a transparent method of reporting Green House Gases produced and other wastes generated which paves the way for implementation of mitigation measures. (“ENVIRONMENTAL SUSTAINABILITY”, 2016) In people, the company participates in social development projects and remunerates its employees competitively.

(Shastri, 2014) It participates in educative measures the help individuals make progressive economic goals in and improve efficiently. The efforts made to increase efficiency have also played a role in increasing profit. (Rajak, 2011)
Possible improvements for Delta can be advanced in the areas of education concerning the importance of environmental sustainability. So far, training attempts have been restricted to airline staff and related parties. This could be extended to local communities and schools. Delta airlines should collaborate with local schools where it can carry out educational programs on both environment and social responsibility for everyone.

References
ENVIRONMENTAL SUSTAINABILITY. (2016). DELTA. Retrieved 4 October 2016, from http://www.delta.com/content/www/en_US/about-delta/corporate-responsibility/environmental-sustainability.html
Rajak, D. (2011). In Good Company. Palo Alto: Stanford University Press.
Shastri, S. (2014). Corporate Social Responsibility towards Employees (Case of Kingfisher Airlines and Jet Airways). Journal Of Accounting & Marketing, 03(01). http://dx.doi.org/10.4172/2168-9601.1000114