Design Of A Strategic Decision -Making Model: Emotional Intelligence

Design of a strategic decision -making model: Emotional Intelligence

The construction industry is one of the main secondary economic sectors in Ecuador, however its growth has been affected by several circumstances related to the current situation of the country as an increase in the unemployment index, decrease in the construction sector,public indebtedness, change of government, corruption cases, etc. 

However, the current government promotes certain policies that seek to boost the sector such as: the maintenance of mortgage loans by the Bank of the Ecuadorian Social Security Institute (BIESS), subsidy of interest rates to buy housing of up to ninety thousand dollars tothrough private banking and public plans for social interest housing through the "House for All" plan. These actions can interpret as impulses for the reactivation of the sector due to its importance and chains with other sectors such as financial, banking, fiscal, consumption, productive, among others. 

When talking about construction companies there are two areas, public (infrastructure works) and private (construction of houses, departments, offices, premises for private consumption). In our interest there will be private companies, which are constituted in real estate or that create alliances with real estate corridors for the commercialization of their real estate. This is where the research problem is born.

In recent years, the commercialization of real estate suffered an important decrease for several reasons.

However, the lack of strategic planning was evident above all in the internal decision -making processes because it was not known to respond to changes in demand, which caused stagnant civil works, decrease in profitability, decrease in mortgage loans, greaterunemployment. All linked to maintaining the initial construction project without adapting to the new market that arose. 

Thus, the question to ask is to have a strategic decision -making model would allow better financial results of construction projects?

The need is to have the support of the science of business management to reactivate the sector with acceptable and higher financial results.

The interest in the present investigation originates in the informality with which companies in Ecuador are administered. Particularly, in the construction sector the administrative area is managed by capital owners or by architects or engineers. But how many preparation in business management they have? Why do not hire specialist personnel? That is the real problem, the insufficient presence of business technical knowledge in the management of construction companies. And that is the reason for undertaking this research, demonstrating that with a strategic decision -making model you can obtain better financial results in construction projects. And my contribution in terms of differentiating effect is the link to the emotional intelligence model.

The new era in the decision -making methodology involves neuroeconomy as an important component of the process because it reveals that human actions are linked to the mind rather than following a process, thus those emotions that govern decisions must be identifiedTo guide them towards the best option.