Effectiveness Of Corporate Social Responsibility

Effectiveness of Corporate Social Responsibility

Introduction

Corporate Social Responsibility (CSR) is an issue that exists at least 100 years CacioPpe, Forster, & Fox, which despite being so old, continues to generate controversies and debates among experts and interested in the matter, due tothat questions the effectiveness of the existing models, arguing that the benefits must be equitable for both the company and the society and not only incline the balance in favor of the corporations, giving them reputation before the consumer without these to return to society agood action

Developing

There is not exactly a definition established for CSR, since the concepts have been evolving and depends on the socioeconomic, political and environmental context in which it develops. Comment by Karla: If you go with Wendy, they must use the same nomenclature throughout the document. Comment by Karla: Note that commas are pauses, read to correct its location. A way of seeing it is that companies contribute to the creation of values, as well as prioritizing actions that are benefiting for economic, social and environmental sectors;To improve society.

Most companies argue that they are based on moral and ethical principles to explain the importance of CSR, Jenkins. On the one hand, they speak of "doing the right thing", pride of carrying out beneficial actions, feeling good, "helping your possibilities allow it", self – esteem, integrity, well -being and satisfaction.

On the other, all companies know the true benefits that motivate them to implement this practice in their businesses. Some of these can be quantified, however, others are intangible because they are not measurable or verifiable.

Among the benefits of CSR for companies that are argued in the literature are: build a positive image and reputation to the brand, increase consumer empathy and trust, improve its market position and increase profits. Carroll model dimensions. First, we find the economic aspect, this is the most important for the operation of the company, it may seem strange that it is part of the CSR, however, what society really requires companies is that they are able to survive andFor this they have two options, be profitable or attract investment. 

conclusion

Continuing with the legal, it is specified that all companies comply. On the other hand, society requires that in addition to complying with the legal framework adopts ethical activities, norms and practices. This refers to the expectation of good citizen service services following the moral rules and without causing damage to third parties.