Effects of Advertising Presentation

Effects of Advertising on Consumerism
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Effects of Advertising on Consumerism
The primary purpose of advertisements is to target consumers. Advertising has a mental effect on the customers and consumers of a particular product. Causing a brand awareness to consumers has the effect of affecting the consumers’ behaviors. Hence, you find that even if the product were not of the highest quality, it would still be sold. Urging someone with images, videos and songs from the media shape their decisions on specific products, (Solomon et al., 2014). There are stages of advertisements conducted on products. The first stage is creating awareness. From here, knowledge is increased through more advertisements. More descriptions and advertisements cause more effects on the customers. We also have reminders, promotions, and loyalties to win the hearts of the customers. From the human psychology, people become fond of the things that they see more often. This builds a certain feeling and a culture of using the product.
Ethical standards of advertising are determined by the “American Association of Advertising Agencies” which is a board regulating the contents of the advertisements to be channeled to the respective consumers. Adverting has caused more consumerism culture in America, (Solomon et al., 2014). Basic techniques for consumer advertising are repetitions, claims, association, and bandwagon. Repetitions remind the consumer now and then about the product.

Claims make some unknown things known to the consumers. Associations lead to cooperation with the consumers and reach out programs, which in turn influence consumerism. A bandwagon leads to a popular trend that everyone follows without even knowing what he or she is up to.
Several critical issues may arise through advertisements on specific consumers. For example, advertising adult products may negatively influence children. Advertising in schools may disrupt the learning process, (Solomon et al., 2014). An advertisement may affect the health sector as it may give hope to patients regarding what they are suffering from. Radically, consumerism will increase with the increased advertisements. Political advertising may influence the political decisions of the voters. This may also lead to propaganda and lies by politicians.
I find a particular Kentucky Fried Chicken advertisement particularly intriguing. When we had Colonel Sanders explaining the product and then being called for supper. However, he still talks about the motto of the company. The commercial appeals to consumers more since the advertiser are also consuming the product. He calmly explains more about it and leaves with the motto: “it is finger licking.” The motto means that the product is sweet and he can only look forward to licking his fingers. The commercial targets fast foods lovers, (“The top 10 most memorable fast-food commercials”, 2018). The advertisements appeal to consumers by showing nicely cooked food and the advertiser explaining before going to eat supper. He utters the motto of the company and indicates what kind of food he is going to take. I believe the commercial is receptive in the brand name recognition of the product as we are shown the product. The product is also explained in the advertisement. Ethical standards are met in the advertisements as there is no explicit language spoken or pictures revealed.
References
Solomon, M. R., Dahl, D. W., White, K., Zaichkowsky, J. L., & Polegato, R. (2014). Consumer behavior: Buying, having and being (Vol. 10). Pearson.
The top 10 most memorable fast-food commercials. (2018). Fox News. Retrieved 16 February 2018, from http://www.foxnews.com/food-drink/2013/02/14/top-10-most-memorable-fast-food-commercials.html