Ford

Threats’ Part of the SWOT Analysis of Ford
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Threats’ Part of the SWOT Analysis of Ford
Ford Motor Company, the company that holds the second position in the automaker industry, has managed to maintain its competitiveness and enjoys high profitability because it balances its internal as well as external forces. For the four forces which the company experiences, the threats are the least even though their impacts are substantial and can attract significant risks (Miller, 2015). These threats include stiff competition, the emergence of electric cars, the notable scandal that Volkswagen is associated with, and the emergence of taxi companies including Uber Company.
Reportedly, within the current two decades, Ford has faced stiff market competition from other motor vehicle companies such as Nissan, Toyota, and Mercedes. These companies have remained consistent in the market, and the fact that they produce quality products attracts many motor vehicle customers. Besides, the new Millennium was characterized by the invention of cars which are exclusively electric. Consumers have been attracted by these cars since using them means to save a significant amount of gas. These cars are automatic, and since they do not pollute the environment, affiliated environmental bodies have recommended them to the consumers.
In the current world, transportation and therefore movement has been rendered extremely easy because of the availability of Cabs Company.

Research shows that even though this is not perceived as a profound threat, it is. A significant percentage of people today do not prefer driving themselves to their destinations but to be driven (Miller, 2015). In line with this and the increase in the number of automakers, the cab industries have been able to acquire many vehicles and therefore charge a low fee for transportation. Companies like Uber have very reduced prices a factor that makes people prefer being driven than driving. This has intensively reduced the number of people purchasing cars and therefore the annual sales of Ford.
In 2015, a big automaker by the name of Volkswagen was found guilty of environmental pollution. The U.S Environmental Protection Agency (EPA) issues a serious warning to the company for emitting high amounts of greenhouse gases into the air (Miller, 2015). The company which produces vehicles that utilizes diesel caused a lot of controversies and this went worldwide. Since the other automakers also produce vehicles which produce greenhouse gases, automaker consumers related them together. With the invention of electric vehicles, many companies are on the verge of diverting their loyalty in the name of going green.
Reference
Miller, D., (2015). SWOT Analysis of Ford Motor Company. The Pestle Analysis Contributor. Retrieved 4, April, 2018 from: http://pestleanalysis.com/swot-analysis-of-ford/.