Identify the goals a social media website is trying to achieve

Goals of social media websites
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Goals of social media websites
Social media is the main form of communication in the 21st century. Gone are the days when sending a message to another country, let alone another city, would take several days, if not months. Today it is just a click of a button, and the message gets to the recipient within seconds. There are many social media websites, the major ones being the likes of Facebook, and how their homepages have been designed tells a lot about their specific goals (Chaykowski, 2017). The main focus of this essay will be Facebook’s goal and the effect it has on consumers.
Facebook’s homepage is designed to capture almost everything, ranging from the feeds to contacts and private messages. It gives the consumer an idea of how easily one can communicate with the other person without too much hustling. The main goal of the company, as concluded from the website’s appearance, is to bring people closer together and make the world a small community. Mark Zuckerberg, back in 2012, stated that the mission of the website was to make the world more open and connected through socialization (Chaykowski, 2017). The mission is still the same now but with some few updates to it as stated by the CEO in 2017. Zuckerberg’s new mission is to give the people the ability to bring the world closer (Chaykowski, 2017).
The cohesiveness of the world depends on each and everyone that lives in it. It is a message that Facebook owners are trying to send to the consumers.

The ability to send a message to almost anyone is the power given to the users, and they are expected to use it wisely. However, despite being a message acknowledged by many, it has not been that effective considering the actions of the consumers. In recent years there has been a lot of fake news spread by the users of the social media platform. It is this type of news that hurts the cohesion of the social community, not to mention messages that spread hatred among the users. Although the purpose of the website is appreciated, it has not been quite a revelation. Since the main concern is the fake news and the hate speech spread by the users, a recommendation would be for the website owners to come up with a strategy of curbing such menace. It is something that has been happening but putting more effort into it would see the website’s goals fulfilled.
ReferencesChaykowski, K. (2017). Mark Zuckerberg Gives Facebook A New Mission. Forbes.Com, 1.