INTEGRATED ASSIGNMENT #3 Web Marketing SWOT

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Integrated Assignment #3 Web Marketing SWOT
Business description: Trunk Club (https://www.trunkclub.com/)
Trunk Club is an online clothing business that had originally been designed as a boutique service for men but has since grown to include style up women as well. Once customers get signed into the website, they are connected to a personal stylist who receives customer requests and preferences about their designs. With the help of the stylist, the customer gets to try out chosen items that are delivered at their homes and they can return anything they do not like.
Business competitors:
Threadless (https://www.threadless.com/)
Bamboo supply co. (https://www.bamboosupplyco.com/)
Luxury garage sale (https://luxurygaragesale.com/)
Strengths
Trunk club has prioritised customer input in styling by linking customers with stylists, and encouraging customers to try out new items at home at no extra cost.
The website has remained transparent in its pricing plan by outlining the costing process on the website. Transparency helps grow customer confidence and loyalty.
Weaknesses
Difficult navigation to specific items of interest since the main menu has generalised items into two major categories (men and women).
Focus on local market for business with insufficient engagement of markets outside the United States.
Opportunities
Increasing reach beyond the current market by establishing e-stores for other states across the United States and other countries with potential for online business.

As Awais and Samin point out, e-businesses have the potential for widening of scope and the broadening of vision for growth (573).
Introduction of well-defined tabs for the different product offerings on the main menu to make navigation easier and faster for customers as has been done by the ‘Luxury garage sale’ website.
Threats
Trunk Club faces increasing competition from established brands that offer similar products and services both locally and internationally (Khan and Sagar 157).
The Threadless website has created strong online community through links to their ‘Forums’, ‘Creative Resources’, ‘Discover More Art’, ‘Submit to Design Challenges’ etc. Threadless could use this increased interaction with customers to enhance loyalty and therefore hurt Trunk Club’s bid to increase customer base.
SWOT pairs: Weakness-Opportunity
Trunk Club could redesign its website by listing the different products on separate tabs on the main menu. This will make it easy to navigate the website and therefore reduce transaction time for customers.

Works Cited
Awais, Muhammad and Tanzila Samin. “Advanced SWOT analysis of e-commerce.” International Journal of Computer Science Issues, Vol. 9, Issue 2, No 2, 2012, pp. 569-574
Khan, Mohd S. and Preeti Sagar. “Emerging trends and advanced SWOT analysis of e-commerce in indian context.” International Journal of Science Technology & Management, Vol. 4, No. 2, 2015, pp. 150-159