Marketing Plan and Strategy

Marketing Plan and Strategy
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Executive Summary
This document is a marketing strategy for power drinks as manufactured by Ozone Beverages. Power drink is a non-alcoholic beverage, and one of the drinks produced by Ozone. This plan is there to set forth the pathway to having the power drink acquire its target in the market. In the current world, the non-alcoholic beverages are less differential. Therefore, a well-laid plan for the drink is a requisite to have the beverage reaching out to its market target. Ozone Beverages is a local company focusing on the manufacture of soft drinks in the town. Power drink is the initial glass of the incorporation and has been on the market for the last six months. A need to lay down a market plan for the drink is necessary so as beat or challenge the market competition and try to win sales of the drink.
Ozone Beverages Overview
Ozone Beverages is a company that is developing and purely set out to manufacture soft drinks and non-alcoholic beverages. The sales of the company products are not fruitful and thus demanding a change of marketing structure to push the product further into the already crowded market. Ozone Beverages has the following as the mission statement and vision statement respectively.
Mission Statement
Out to produce drinks that blend flavor and health into the life of customers.
Vision Statement
To be the leading firm in the manufacture of the healthy world class soft drinks.
The beverage products of Ozone are for local consumption before expanding to the external market.

The power drink and its subsequent product “Steam Up” are the company’s products already on the market. The beverages have received a less warm welcome to the market for the period they have been on sale. The less sell reflects clearly on the company revenue, for the last two quarters the company has continuously been operating on a very slight margin above the breakeven point and making a tiny profit margin.
The Marketing Objectives
The marketing objectives of this marketing and sales strategy plan below.
To create a brand awareness of the products by Ozone Beverages
To increase volume sales of the drink
To identify key brand management tactics for the product
To establish Ozone in the industry
The power drink is a product designed and customized for the young generation, targeting an overwhelming 80 percent consumption by the locals of the age between 12 and 30 years old. This group engulfs the target groups who are already in school and just recently graduated. The drinks are for the urbanite. The level of education for the target group is from high school to the college graduates; this is because the group in this education level lies within the age bracket of the market target. Ozone beverages will have to implement the following strategies in meeting it market expectations. The following procedures are to meet the various market objectives.
To create brand awareness Ozone beverages shall have to implement the following strategies; to print up flyers and brochures that will then be for the various groups and people. This strategy of printing flyers has worked so well for other non-alcoholic beverages. When coke printed flyers and embraced the concept of having their product marketed it increased its sales tremendously. Social media discussions will also serve to brace up the brand name of power drinks.
Social media has now become a part of the market that has always been so vital at any instance especially by a company that will want to thrive in the current competitive business.
The brand management tactic for the drinks will include, using of the strategic branding for the enterprise, the tactic that will enable the Ozone Products incorporated into the lives and daily occurrences of the target market. These tactics run all the way from brand consistency to good publicity and public relations. This part shall also engulf the bits of media and print broadcast. On the social media platform, Power drink shall have to create a following on the social media platform. On the social media, the company shall have to be posting and tweets the items on power drink product promotions. The other bit of having the product accepted to the market completely is having it customized and fabricated to fit the needs of the target market. The designing is the design that shall have to observe the social status, age and education level of the market.
The make will have to be in the way that it will reach out to the target market and make an impact. The other aspect is the shape of the can; Ozone Beverages shall be design and shape that is so distinctively from the other ones of the competition. To make a hit in the industry of the beverage a marketing strategy that is feasible workable and practical is of relevance just like the company budget.