Media, Television Channels

Media, television channels

We will intend to expose different points of view regarding the media, the work of a communicator, the issuance of extremely graphic dramatic programs in the junk TV and their use as a tool for positioning and therefore be your own boss.

What are the media?

"The media are companies that are linked to the rest of the institutions of a society, to collect data, produce and disseminate information of general interest". In other words, it is a fundamental instrument for society, since most of most people use the means to educate, inform or finally entertain themselves.

Content vendors or information companies, disseminate ideas or comments, to a receiving company are classified as follows:

• Written Press – Written Medium
• Radio – Sound Medium
• Cinema – Visual half moving.
• Television – Medium Audiovisual
• Internet – Middle Audiovisual of greater scope in the world.

It is precisely in the fourth point that we will focus now.

The mass media are used in advertising, marketing, propaganda and many more ways. In such a way that only communication or communication professionals are trained to exercise jobs in these companies. Because obviously he is able to develop his knowledge, attitudes, skills and perform his functions.

The reason for being is a matter of attitude.

Human beings therefore are social beings, which means that they need to communicate and for this same reason a society today has a thousand ways that allow it to be in contact with the world around it.

Therefore, it cannot be deprived of norms, much less rules.

This was reflected by the Royal Spanish Academy, to the terminology of "Communication".

We will link it with a history of the life of a professional in the social communication area. David was the son of an owner of a communication channel. He knew that he had a safe position when study .He decided to do his work directed at his dad’s company to obtain his degree. His father appointed him staff manager, but he did not know his responsibilities. He is now worried because his father sells his company for low performance.

It was taken as an example of the Book Administration of Communication Business: "Managing is more than just accumulating knowledge, administering is also a matter of attitude".

While a television channel is considered a company as a radio station that transmits audiovisual content, as a form of communication with the purpose of informing, educating and entertaining. Very important data and that most TV programs do not comply. If it is humans to communicate, remember that not everyone has communicative skills to broadcast a television program, without forgetting ethics and structure. Therefore those who meet communicative needs are communication companies.

On the other hand, television channels have a structure that includes production – propagation to execute the operational part, the administrative level that is responsible for the disposition of resources, marketing, finance and sponsorship, without forgetting everything in terms of the technical aspect ofThe broadcast.

Schematized television channels are financed by a private entity or by the spaces sold and is that operation. Pointing certain basic ideas that helps us understand and approach the concept of TV. This experience of acquiring knowledge and properly managing a company considers it very important to understand and understand what it means to manage. Not to fall into a vacuum or break the company where you just entered.

To continue reading a question, what does a company mean for you? Thus we managed to understand better for the proper use of the terminology "administration". Therefore a company is considered a job generator dedicated to the production of goods and services to meet these market needs.

According to (art. 448 Commercial Code) The commercial company is understood as “the organization of material and immaterial elements for the production of goods and services” in this included the business entity under logic gives the usefulness to the communication media to satisfy the audience in the audience in theobjectives, needs, and interests that are allies. In the modern world the life of a person will derive from the organization and the decisions that are made.

(Example: The person is the company, the decisions you make will depend on the reality of your life and the organization that you carry or take, whether good or bad, in order to establish your hierarchy and the importance of your positioning. Without the administration a business entity can never be recognized, much less can grow in society. In a similar way a correct or incorrect way of managing a company works.

In any organization they define the administration as “the field of study that seeks to design and maintain an adequate environment where people, working in teams, efficiently reach their pre -established objectives, whether individual or collective” (Zapata, 2019, page.31).

Regarding the basic administration functions as general knowledge, it starts from:

• Planning
• Organization
• Address
• Control

According to the general competence development book, the position of each worker is important, without giving the minimum importance of the position to which he occupies. In other words, all are important in the work role and their specific functions, senior managers, medium -level managers, line managers and non -managers.

Survive or excel "fear of failure"

The invention of television was born between (1885 – 1946) thanks to the engineer John Logie Bair and who gave a great advance for its evolution. In Bolivia during the government of Luis Adolfo Siles Salina, the first broadcast is given in 1960, in La Paz and was transmitted in black and white.

Future social communicator, in which you can work? They say they are starving, it’s the truth as long as you don’t have the desire to excel, if not survive.

Work offers for a social communication career can be:

• Press media.
• Advertising agencies.
• Non-governmental organizations.
• Private institutions diverse nature.

Professional journalists and reporters have a job dependence on a media that in particular and practically sell the material provided by press leaders and their respective approval by the director or coordinators.

Often and in many cases leaving the university you are, thoughtful and on the pressure of your parents for not getting a job. It is not like this?

This shared vision is seen in Bolivia “approximately 57% of the population considers that there are opportunities to start a business, although 73% of adults acknowledge having sufficient preparation for this task, only 47% of the adult population hasintentions to undertake in the next three years, and it is not precisely because of the fear that is present in 38% of the population between 18 and 64 years of age ”(Querejazu, Zavaleta and Medizabal, 2015, page.41.43)

Does it sound confusing truth? There are thousands of probabilities to make you call “entrepreneur” what you should take into account is that you must accumulate experience, and thus assume different roles in your work field and take care of your responsibilities. To undertake your own capabilities, that is, the personal or members of your company, it must be shared with those of your team to excel without fear of failure.

The TV "Garbage"

Recall that the media, in terms of television programs they fulfill a function:

• Educate
• Report
• And entertain.

If they allow me to use the “garbage” terminology it means a set of waste that is discarded and does not work, according to the Royal Spanish Academy.

We can well think that the communicator is typical of large and industrialized in countries where morbidity has been confused with news interest or television programs;But if we start seeing our news or entertainment programs for a moment, we could realize that we were wrong or not. In our country, the news have adapted the content seller (intelligently camouflaged or innocently inserted) as part of their daily broadcasts.

"Out 7th Street, outside 7th Street 7 blah blah blah", are those words known known? Of course because all the Internet pages made this complaint to this program, where they have a space in which photos and videos are issued by exercising exercises. To contextualize the fact, it turns out that at the Halls of March and at the beginning of April of this year (2020) great masses made a controversy and denouncing through social networks, and the spectators are aware of this.

They took out "the rapitos to the sun" that this program does not meet what the spectators want. Great was the concern of the parents for their children, putting a parenthesis. Does this program just see it? If according to the data 14 seasons before, it was already transmitted by the Unitel Network, where every season is about 3 to 4 months where:

• The girls parade a swimsuit thanks to sponsorship.
• Positive and negative comments are used to start a conversation with blows.
• Drinks as sports sponsorship, for exercises and health.
• The standards classify to be beautiful or beautiful (a beautiful, foreign body, and fitnes)

If we add to these data the fact that the number of correspondents accredited by the media has fallen by 24 %, we clearly notice an increase in empirical staff over professionals in the area.

So if this pandemic did not exist with slogan "stay at home" the parents and other audiences would not realize what their son and daughter really consume through the screens. But we don’t get out of the subject.

This activity is practically available to anyone to see and work and have guts and a respectable camera;In first -world countries, true journalists are the ones who mostly capture and sell extremely graphic material, accidents, dead, assaults and other red chronicles, which several television channels use in their communication companies. Before the news were prepared by professional journalists went through the editor’s filter and the director who secured the veracity of the fact or if it is suitable for the public.

conclusion

Returning to our country he has criticized much and with just reason to these programs that do not contribute anything good to a society. And that only true professionals are apt to work in the media.

Therefore they are trained and are suitable for performing functions in terms of strategy evaluation, issuing programs, campaigns, projects and communicational products. Not everything that is seen must be filmed and issued.

In the line of professional ethics, part from assessing a job, we cannot put a general practitioner to operate and work in sculptural liposuction, in this case we attempt against the patient’s life and health.

Thus, a communicologist should be positioned for not attempting against society.

Bibliographic reference

1. · Zapata Gunnar (2019) "Admiration of communication companies"
2. · Chiavenato Idalberto (2007) "Introduction to the General Theory of Administration"