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Michael Porter – Strategy

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Michael Porter – Strategy
Business Studies
Professor Date
According to Porter, what IS NOT strategy?
Porter noted that operational effectiveness is not a strategy as the rivals can easily imitate the approach (Wood, Roy and Bob 168). Despite enhancing performance superiority, operational effectiveness applies technical plans that are easy to replicate. Besides, a list of goals does not constitute a strategy as objectives require planning, decision, and actions to create value mix for the customers. According to Porter, what IS strategy?
Porter notes a strategy entails conscious efforts by a firm to being different from other operators in the same industry. In this case, Porter argued the company must deliberately choose a course of actions that will lead to a successful mix of value for the products offered to the targeted customers. Such efforts aim to give the company a competitive edge against rival businesses. What makes a strategy successful?
There are different aspects of an organization that makes a strategy successful and contribute to the welfare of the organization as a whole. Firstly, the strategy must focus on delivering value to the intended users of the products/services. Secondly, the strategy must incorporate different and unique approaches that result that gives value to the products. It is also essential to note a strategy comprises of deliberate choices; therefore, the management should set objectives for the strategy to achieve success. Why is it difficult to imitate a successful strategy?
The uniqueness and value position of a successful strategy that is deeply integrated into the organizational activities makes it difficult for competitors to imitate (Wood, Roy and Bob 168).

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Hence, it is difficult for the companies to emulate a strategy that is applied by firm owing to customization and localized techniques to deliver value to customers. Besides, a successful approach requires an understanding of both the relationships and interactions of different factors in an organization.
Works Cited
Wood, Roy C, and Bob Brotherton. The Sage Handbook of Hospitality Management. London: SAGE Publications, 2008. Internet resource.

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