Neuromarketing Consumer Behavior

Neuromarketing consumer behavior

Introduction

This technique every day is gaining more strength in market research and there are a greater number of professionals focused and promoting it. Even so, it is a very recent discipline, that makes there still many questions about what it is, how it applies, what contributions to society, what limitations it has, etc. The accelerated digital transformation of society is deeply changing the entrepreneur’s strategy and changing the customer’s relationship with the company. There are consumers who are increasingly demanding and the internet serves as a speaker to their claims and complaints.

Developing

Today companies listen to their consumers and if they are not able to meet their needs, desires and expectations are intended for failure. Even so, to achieve the applicant’s understanding, it is not simple, the need, expectation and desire, they are generated unconsciously and the consumer cannot explain them.

The behavior of the consumer is also observed through the knowledge obtained through time and instruments to investigate the mind and as the consumer thinks, the care process is responsible when selecting which stimuli capture our attention and pass through A attention filter.

The attention filter will allow only elements that can be interesting for the subject either voluntarily or involuntarily, we determine its meaning and emotional value: unconsciously our mind recognizes the information that comes through our senses and gives it A meaning and emotional value.

, Conscious tasks are included how: plan, generate intentions, evaluate, solve problems, reason and calculate.

All the experiences we gain over time influence this model, since we learn about the results of our actions. Thanks to neuromarketing techniques, the physiological changes that occur before any emotional reaction can be measured. Neuromarketing has generated many doubts about whether ethical or not, the brain is very complicated, although science throws more information on how the human mind works, the truth is that there are still many mysteries and perhaps we manage to respond to these events this does not It means that we can have control over them.

conclusion

The objective of companies when carrying out different market studies is to know more about consumers to better adapt to it, this does not ensure success, but if you are able to better convey what they are sold, if you are able to offer products that they like to the people. It is necessary then that marketing professionals have a broad vision of the human being and this is only achieved using neuromarketing techniques to the other client study techniques.

The technological revolution is here and for the success of the companies, we must innovate, the client seeks the novelty, to be surprised. However, there is still much ignorance about what neuromarketing can offer. A rigorous dissemination of what it can contribute is necessary.