Publix EFAS Table

External Factor Analysis (EFAS) Table
Student’s Name
Institutional Affiliation
Weight Rating Weighted Score Comments
Opportunities 0.00-0.1 5.0-1.0 Health food 0.12 3 0.36
Obesity and overweight are currently a national health concern, given their association with cardiovascular diseases, which are ranked as among the world’s leading cause of death. Approximately, 39% of adults over the age of 18 years are overweight, or obese (World Health Organization, 2017, P. 1). Obesity and overweight are largely associated with diet. In response to the issue, many people have resorted to healthy eating habits, which largely depend on organic foods, particularly vegetables. Given the market reputation of the company on the same, Publix
Online Shopping and Delivery 0.09 2.5 0.225 Most of the rival competitor of the firm uses online shopping and delivery as their main strategy for competition. Publix sales system mainly relies on physical sales, yet in a changing world that almost entirely rely on technology. Lee (2009 P.1) argues that electronic commerce is one of the most significant outcomes of the internet technology. Online shopping and delivery enhances customers convenience, which is widely encouraged in the modern business model
diversification 0.075 2 0.15 Publix can expand further into other products, especially non-perishable ones that effectively complement its main products. For example, the company may opt to establish health food restaurant around some of its major stores around the United States
expansion 0.

05 2.5 0.125 Should expand into other countries beyond the united states, such as Canada and Europe
Research & Development 0.03 3 0.009 For the company to effectively thrive in the current competition, it needs to invest more research and development of new products and services
Training and specialization 0.04 2.5 0.1 Although the employees are owners, there is need to train them for specialized skills
Threats competition 0.15 1.5 0.225 Main competitors are gaining large market shares,and Publix must adopt
Legal suits 0.065 4 0.26 The modern market is very sensitive to such human rights violation issues, as such, discrimination and other legal suits that have been filed against the company can potentially damage the image and reputation
Diversification into different lines 0.05 3.5 0.525 The Publix need to define a range of specialization. At the moment, it has quite a wide range of diversification; some of which are not in line with the company’s image and identity
Complacency 0.24 3 0.72 Although the company is owned by employees, not all are committed, such employees are likely to disrupt efforts by the committed ones
Cost 0.045 1.5 0.068 The high cost of organic food is likely to be passed up to the company and eventually the customers
New entry 0.05 4 0.02 There are few barriers into the grocery industry hence high chances of new competition
Total 1.0 2.775 Companies in the same industry have an average performance index of 3.0 or more. The weighted average of the Publix as indicated in the table above is 2.77, which means that the company is operating below the optimum level at which similar companies in the industry operates

References
Lee, K. R. (2009). Impacts of Information Technology on Society in the new Century. Route de Chavannes, Switzerland. Retrieved from, http://www.academia.edu/download/44515877/Impacts_of_Information_Technology1.pdf
World Health Organization. (2017). Obesity and overweight. Retrieved, May 20, 2018, from. http://www.who.int/news-room/fact-sheets/detail/obesity-and-overweight