Rhetoric Analysis in Marketing Community

Rhetoric Analysis in Marketing Community
10 Content Marketing Best Practices for Greater Efficiency by Cohen Heidy
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Rhetoric Analysis: 10 Content Marketing Best Practices for Greater Efficiency by Cohen Heidi
Students who major in Business Administration with a specialization in marketing face some challenges and expectations. They have to study extensively because they can land in diverse numbers of professions and are expected to perform wherever they go. Among the most common of these are marketing management, sales executives, public relations specialists, advertising managers, and market research analysts among others. Because of this diversity and the vastness of future expectations by the profession, students who major in Business Administration with a specialization in marketing must carry out a rhetorical analysis of a discourse community text. This presents their understanding of the profession and their abilities to customize their actions and tasks in a way that they get to satisfy the needs of the industry. To complete this task, I selected the article “10 Content Marketing Best Practices for Greater Efficiency” written by Heidi Cohen and published by the Content Marketing Institute on the 8th of July, 2013 (Heidi, 2013).
This article targets marketers and aims at the process of building audience to marketing content through efficiency of marketing practices by enhancing efficient content marketing. In an intelligently crafted way, Cohen reviews the audience, content, interviews, background issues, and how these elements interact to satisfy the goal of content marketing through fulfilling their intended purposes.

Purpose
Marketing and sales managers have some tasks they have to implement. In all these, their goals and objectives revolve around brand awareness, volumes of traffic, thought leadership, revenue generation and brand engagement among consumers and potential consumers. The purpose of the selected article is to inform content marketers of viable approaches that they can use in creating marketing content that efficiently fulfills their goals. The article accomplishes this goal in a diverse number of ways.
Implementing actionable content marketing by providing targeted audience with behind-the-scenes information about the company through creative and innovative ways.
Creating content that is considerably special but diverse in approach. For example, distribution through video, audio, and social media sites.
The use of interviews and their transfer to online sites for marketing purposes because of their abilities to attract more consumers.
Availing question and answer (Q&A) sessions for consumers and potential consumers to increase their understanding of the brands.
Curating content that specifically outlines the insight and expertise of the company in the field.
Using different content formats, making them special, personalizing the content, and using multiple formats and platforms.
(Heidi, 2013)
Audience
In the marketing discourse community, the audience of target forms the basic foundation for publication. Approached through niche marketing, marketing targets aim at the satisfaction of needs tailored to specific consumers. Other than reviewing major demographics, they create price ranges, define product qualities, and impact on the market positively (Heidi, 2013).
The audience of target for this article includes any professional involved in the creation of content marketing with the intention to improve their marketing strategies. This is achieved through the approaches involved in the processes presented by the article. This approach of content creation is marketable in diverse and effective ways including the use of social media among others.
Persona
Expressive and informative approaches define the persona in this article. From the beginning to the end, the author adopts clear and effective language approach that stresses the need for and effectiveness of quality marketing content. The writing is effected from a position of authority with convincing opinions and compelling points that make believe every reader of the article. It involves the use of relative statements that present practically implementable strategies that satisfy the needs and expectations established by the article. In some sense, the persona achieves all the communication and technical expectations set by the written piece.
Text
In summary, the article presents a perfect picture of the expected organization of an article, mode of presentation, and delivering highlights. The title or topic of the article is specific in its approach by defining its purpose of highlighting best content marketing practices and specifying their number that is ten. This is concluded by the fact that the practices are meant to improve efficiency in marketing. This is followed by a two paragraph introduction highlighting the audiences and the effectiveness of the article in achieving divergent goals including managing costs and effecting traffic (Heidi, 2013).
Further, the body of the article proceeds with a clear outline with each point numbered, the topic written in bold, with the explanation coming after the point. Even after this, the author moves on to create another bullet after each point to explain the “actionable content marketing tip” in the point. In sum, the content of the article is relevant, effective, and appropriate for the target audience.
Context
Modern-day marketing strategies are defined by competitive approaches that differentiate the ability to succeed and fail in marketing. Specifically tutored to content marketing, marketers must learn to create cutting edge customizations that reach all the corners of the market. This is the goal achieved by this article that suits the modern market and effects the goals of content marketing.
References
Heidi, C. (2013). 10 Content Marketing Best Practices for Greater Efficiency. Content Marketing Institute. Retrieved 4 December 2015, from http://contentmarketinginstitute.com/2013/07/10-content-marketing-best-practices-efficiency/