Riley

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Method Study Two
Participants
A sample of 50 individuals who had seen the advertisement was selected. 90% (n=45), of the sample 40% were women (n=18) and 60% were male (n=27). The age bracket of the participants ranged from 19 up to 68 with the average age being 25 years.
Materials and Procedure
Participants were requested to take part in the survey however the date on which the advertisement was to be shown was not disclosed to them. In regards to the informed consent, every participant was informed of the nature of the research and the type of images they were to be exposed to during the study.
There are two independent variables in this study; romance prime and sexuality prime. The dependent variables, however, vary from impression to manipulation. In the Riley study on how people judge advertisements based on pictures they see, participants with a higher Need for Cognition tend to look more into the advertisement without considering if the images used are sexual while those with lower Need for Cognition judged the advert based on what they had seen earlier.
Results Study Two
From the independent, not variables presented in the scenario, participants who were exposed to the sexy images beforehand concluded her to be sexual and seductive while those who saw Riley’s educational pictures have a mental picture that she was emotional and tender.
Discussion Study Two
Even though earlier study had shown that individuals with a lower Need for Cognition judged according to images they had been exposed to beforehand (Furnham & Thorne, 2013).

The study conducted shows that all individuals were affected by the pictured they were exposed to before as the pictures helped them build a mental picture what kind of a person is Riley. An assumption made in this study is; small sample size was selected hence the results may be a bit bias.
Reference
Furnham, A., & Thorne, J. D. (2013). Need for cognition. Journal of Individual Differences.