Samsung Electronics Company

Name
Instructor
Course
Date
Competitive Strategies That Make the Samsung Electronics Company the Leading Provider of Information Technology Solutions
Samsung Electronics Company was incorporated in 1969 and its first products were black and white television sets. From this humble background in Suwon, South Korea which still happens to be the headquarters of the company despite having opened operations in several foreign capitals. The initial company operated under the Samsung electric Industries but in 1988 it merged with Samsung Semiconductor & Communications to adopt its present name Samsung Electronics. The company slowly diversified into various sectors and was soon producing color tv, audio-visual gadgets, fax machines, cellular and landline phones, computers and their peripherals, and other domestic electronic appliances. They also produce and sell closed circuit circuits, automation products for factories and solar energy systems. To mention but a few. In tandem with the company vision which intends to devote talent and technology to focus on the creation of superior products and services that make a positive contribution to a better society, the company has since the year 2009 been the world’s largest information systems company.
Supply Chain Management
The operation department at the Samsung Electronics aims to make sure that all their products and services are available at reasonable price to all its consumers. To do this the company liaises with more than two thousand, five hundred distributors around the globe.

The products also target all social classes of the society with high-end products to the economic gadgets. The company utilizes the six sigma strategy in their innovative production by ensuring that the products that end in the market have very little or no errors ADDIN CSL_CITATION { “citationItems” : [ { “id” : “ITEM-1”, “itemData” : { “DOI” : “10.1108/13598540710737271”, “ISBN” : “1359-8546”, “ISSN” : “1359-8546”, “abstract” : “This paper seeks to introduce a six-sigma based methodology for the SCM domain which was developed and has been used in Samsung. The paper provides a detailed description of how and why a six-sigma-based methodology for the SCM domain was developed in Samsung and presents a real industry case to illustrate the usage of the methodology. In Samsung, the effort and investment in synthesizing SCM and six sigma, and developing a unique six-sigma-based methodology to improve its SCM operation, have turned out to be fruitful. The Black Belt program has produced highly qualified and talented SCM specialists, who are currently training the methodology to members in their organizations and leading SCM projects. SCM projects are being prepared and conducted in a more disciplined way and their outcomes are continuously monitored and shared through the company’s repository. To generalize its usefulness, the methodology needs to be applied to the SCM projects of those companies whose organizational and cultural contexts are different from those of Samsung. In addition, the overview of an illustrative SCM project presented in the paper is brief due to space limitations.”, “author” : [ { “dropping-particle” : “”, “family” : “Mo Yang”, “given” : “Hong”, “non-dropping-particle” : “”, “parse-names” : false, “suffix” : “” }, { “dropping-particle” : “”, “family” : “Seok Choi”, “given” : “Byung”, “non-dropping-particle” : “”, “parse-names” : false, “suffix” : “” }, { “dropping-particle” : “”, “family” : “Jin Park”, “given” : “Hyung”, “non-dropping-particle” : “”, “parse-names” : false, “suffix” : “” }, { “dropping-particle” : “”, “family” : “Soo Suh”, “given” : “Min”, “non-dropping-particle” : “”, “parse-names” : false, “suffix” : “” }, { “dropping-particle” : “”, “family” : “Chae”, “given” : “Bongsug (Kevin)”, “non-dropping-particle” : “”, “parse-names” : false, “suffix” : “” } ], “container-title” : “Supply Chain Management: An International Journal”, “id” : “ITEM-1”, “issue” : “2”, “issued” : { “date-parts” : [ [ “2007” ] ] }, “page” : “88-95”, “title” : “Supply chain management six sigma: a management innovation methodology at the Samsung Group”, “type” : “article-journal”, “volume” : “12” }, “uris” : [ “http://www.mendeley.com/documents/?uuid=90ace1db-bfbe-4d8a-9264-e070a7d50910” ] } ], “mendeley” : { “formattedCitation” : “(Mo Yang et al.)”, “manualFormatting” : “(Mo Yang et al., 87)”, “plainTextFormattedCitation” : “(Mo Yang et al.)”, “previouslyFormattedCitation” : “(Mo Yang et al.)” }, “properties” : { }, “schema” : “https://github.com/citation-style-language/schema/raw/master/csl-citation.json” }(Mo Yang et al., 87). As a result of the incorporation of the Six Sigma methodology in the company supply chain management, the company has developed a very successful supply chain.
Research and Development
In order to keep up with the dynamic world of the consumer electronics which requires better, faster and more efficient products in accordance with the latest trends. The Samsung company has in its fold an R & D department that not only keeps up with the competitors but is also engaged in creating new products and services that are trendsetters in the market. Maintaining stability in the consumer electronics sector is not easy as the consumers demand a more innovative way of utilizing the available technology ADDIN CSL_CITATION { “citationItems” : [ { “id” : “ITEM-1”, “itemData” : { “ISBN” : “08956308”, “ISSN” : “08956308”, “PMID” : “21559553”, “abstract” : “A study of the strategic transformation of Samsung’s corporate R&D center (SAIT) shows how the R&D center transformed its organization and processes to align the company’s business units for value creation. In the early days, SAIT struggled to find a position between a development-oriented and a research -oriented center. During the transformation, SAIT enhanced its R&D capabilities by aligning with business strategies and integrating R&D processes with Design for Six Sigma (DFSS). Key drivers of the transformation included consensus on the need for organizational change, strong leadership from top management, close alignment of R&D and the business units, and actionable planning and performance management.”, “author” : [ { “dropping-particle” : “”, “family” : “Park”, “given” : “Sangmoon”, “non-dropping-particle” : “”, “parse-names” : false, “suffix” : “” }, { “dropping-particle” : “”, “family” : “Gil”, “given” : “Youngjoon”, “non-dropping-particle” : “”, “parse-names” : false, “suffix” : “” } ], “container-title” : “Research-Technology Management”, “id” : “ITEM-1”, “issue” : “July-August”, “issued” : { “date-parts” : [ [ “2006” ] ] }, “page” : “24-29”, “title” : “How Samsung Transformed its Corporate R&D Center”, “type” : “article”, “volume” : “49” }, “uris” : [ “http://www.mendeley.com/documents/?uuid=b6207ee5-c08d-4a3d-8d4f-401055127599” ] } ], “mendeley” : { “formattedCitation” : “(Park and Gil)”, “manualFormatting” : “(Park and Gil, 27)”, “plainTextFormattedCitation” : “(Park and Gil)”, “previouslyFormattedCitation” : “(Park and Gil)” }, “properties” : { }, “schema” : “https://github.com/citation-style-language/schema/raw/master/csl-citation.json” }(Park and Gil, 27). An example being that gadgets that support 4 G networks will soon be outdated, therefore the company needs to churn out new products that support advanced technology. For this reason, the advanced R & D department makes sure that Samsung Electronics is a leading provider of digital media in the world.
Questions
Following the corruption allegations and subsequent arrest and conviction of Lee Jae-Yong, what have you done to ensure that the Samsung company name is redeemed in the face of investors, partners, and customers?
In the year 2012, there were widespread allegations that the company used underage employees at a various manufacturing plant in China. Did you make any investigation into the allegations? If the allegations are true what measures did you take to ensure that similar cases are not repeated at any of the company plants?
Since at the moment, Apple Inc is one of the leading competitors and they have a significant segment of the American market. What are you doing to ensure that Samsung is a household name in America?
Works Cited
ADDIN Mendeley Bibliography CSL_BIBLIOGRAPHY Mo Yang, Hong, et al. “Supply Chain Management Six Sigma: A Management Innovation Methodology at the Samsung Group.” Supply Chain Management: An International Journal, vol. 12, no. 2, 2007, pp. 88–95, doi:10.1108/13598540710737271.
Park, Sangmoon, and Youngjoon Gil. “How Samsung Transformed Its Corporate R&D Center.” Research-Technology Management, vol. 49, no. July-August, 2006, pp. 24–29, http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=21559553&site=ehost-live.