Samsung: The Story Of A World Brand

Samsung: The story of a world brand

Introduction

For the next letter we have to review the reading of Chapter 3 of the book "Fundamentals of Marketing" and study the presentation entitled "Identification of segments and value of the brands". Then, we have to study and analyze with care. Then we will select a specific product of an existing company in the market and we will have to describe this product. We must use the branch diagram model and describe the possible segmentations we could make to sell this product. We will be defining what is the concept of segmentation and its description, we must justify the reasons for selecting the selected segment or market and we must answer why the selected segment represents an opportunity?

To answer the question we will use secondary statistics or information and finally discuss the process we use for the development of the selected product. The product chosen in my case is Samsung Galaxy S9 Plus, which the Galaxy S9 has a preservative design with a high -tech camera that you never found in the market. In addition to this, it has changes in its localized footprint reader position just below the camera. Its screen is oval design, the image quality is exquisite which makes its functionability easier among many other qualities. We can see why their users prefer it and what are the characteristics that you most like about the device apart from seeing what its positioning in the market attached to other devices of the same quality or similar.

How is the concept defined segmentation?

According to Armstrong, G. & Kotler, P Market segmentation refers to separating a wide range of markets into groups, all this always taking into account the type of needs and the problems that customers may have. In this way we can have an excellent marketing strategy that approaches as much as possible to the client’s needs. Segmentation is the act of dividing or portioning something, in this case we talk about the market. When we segment a brand or product we can detect the opportunities that this product or brand has compared to another. In this specific work I used demographic segmentation, as for sex I divided into the professional or student segment and also by age. In this way we can obtain better information, as to those who benefit from the product and who would acquire it without thinking twice.

In addition, you can obtain information how effective is the product in your performance. We see very clearly that over the years technology has evolved, thus leading and becoming a need for high dependence on human being. It has reached the extremes that even, most of the appliances are also of a very high technology. After having exposed a little the importance of what technology is today in our lives and what has become, let’s talk about what I really want to expose with my subject. The smartphones and dependence that these artifacts have created us, since we previously used them to make a call and today we cannot live without them.

What we know as a mobile phone went to the market for 1973, as technology evolved, these phones are not helpful for young people apart from that they are very out of fashion. Well, due to all technological advances today we can make videos, send voice messages, text, emails, video conferences, download games, applications of all kinds. And this without counting that you can create documents of all kinds, send, scan, edit, etc., We will find models which are a laptop like the model of which the Galaxy S9 Plus will talk to them. The Galaxy S9 model has a preservative, water -resistant design, with a high -tech camera that you have never found in the market. This phone has an impressive letter of presentation that just seeing it will want to acquire it, with the innovation of the Galaxy S9 Plus Samsung has declared victory throughout 2018 and in the remainder of this year.

Due to its functionality that is one is excellent even more than in the past years. Samsung Galaxy S9 Plus shows changes in its position in the footprint reader located just below the camera. Has a 6 -screen.2 ”And this is oval, its processor is exynos 9810, 6GB having the latest version of Android 8.0 Oreo The capacity of its battery is 3.500 mAh. Among all its excellent characteristics it has one that prevails before all, and this is its camera with interchangeable lens and that can also be used as a computer by adding a monitor where you can do all kinds of work done on a regular computer. Its screen is oval, the image quality is exquisite which makes its functionability even easier.

For what is defined as student life is even more useful, we can perform tasks without the need for a computer and send them to the student platform, we can watch video conferences, make video conferences, send emails and send text messages among others among othersadditional things.

Description of reasons

After reading, comparing and studying options we see that this device is very convenience and extremely helps both in professional and students either university students or at any school level. This product comes with an innovation that has definitely come to stay in the market and as time passes, models such as the Galaxy S9 Plus will come. Not to mention that Galaxy S9 is considered one of the best cell phones in the world, with extraordinary security and with a range of beautiful and very distinctive colors and it is said that the colors of this vary depending on the market where they are located.

Why the selected segment represents an opportunity?

Based on the information obtained in several sources, the socioeconomic segment is the most important. This study is very clear that the Samsung Galaxy, is the high -tech telephone which has been responsible for evolving in each of its models to the galaxy s 9 plus. With a new and sophisticated design, with beautiful colors, the best camera that a phone can have and extraordinary security. Even with all the new elements, this is what we could catalog as accessible to all types of audiences. This is because, although its prices are not the lowest, it has several options available for the consumer. It is a very diversified phone, we can see that both young and not so young look for these types of models for their ease to understand and manage.

According to the Canals Market Analysis Firm, statistically the Samsung Galaxy since the S7 model, have been a success in sales and the Galaxy S 9 Plus is no exception, although it was proven that the most sale model was the S7 S7. The early sale of the Samsung Galaxy S9 was launched at the end of February, and this extended until March 6 by the high number of orders and was launched on March 16 commercially. According to Samsung figures, eight million units of its Galaxy S9 have sold a total, if we compare this figure with the sales figure of Galaxy S7 this figure does not exceed nine million distributed by the brand during the same period of time in 2016.

conclusion

We could conclude that the Samsung company, no matter what phone or device model I will serve the market will be successful. They have not only in charge of having the best technology available on their models and devices, but they have also focused on please. Clients of all ages and economic situations and situations regarding students or people the work environment. Samsung has been in charge of improving all its aspects with each device that they have taken to the market, they have achieved a place that in my opinion or even iPhone has been able to fill out. It should also be noted that despite their high costs they have achieved several options to satisfy the consumer.