The Development Of Food Businesses

The development of food businesses

Introduction

Competitive analysis is the practice of analyzing the competitive environment in which your business operates (or wants to operate), including the strengths and weaknesses of the business with which you compete, the strengths and weaknesses of your own company, demographic data and desiresFrom market customers, strategies that can improve their market position, impediments that prevent you from entering new markets and barriers that can erect to prevent others from erosioning your own place in the market. The main objectives of doing an analysis of competition can be summarized as follows: to study the market, predict and forecast the demand and supply of organizations.

Developing

Formulate strategies, increase market share, study the trend and market pattern, develop strategies for organizational growth, when the organization is planning the diversification and expansion plan, future trends in the industry, understanding strengths and weaknesses ofThe current strategy of a competitor can suggest opportunities and threats that will deserve an answer, understanding the future strategies of competition can help predict threats and future opportunities. There are several important elements of competitive analysis: define competitors, analysis of strengths and weaknesses of competitors.

Analysis of internal strengths and weaknesses, analysis of customer needs and desires, studying impediments to market for you and your competition and build strategic plans to improve the market position.

There are two types of competitors in the market. One are the direct competitors that operate business of Food Truck in the same territory with Italian pastes as their product offer. The other is indirect competitors with substitute products and other fast food products and both in food truck. We will have food trucks operated by the company.

As well as trucks operated by the franchise that offer different Italian pasta recipes throughout the island of Puerto Rico. Now, I will formulate a table where I will cite the direct and indirect competitors of the proposed business. In addition, I will evaluate all its strengths and weaknesses as well as its advantages of competitiveness, and three fundamental components linked to the trade proposal. DIRECT COMPETITORS DESCRIPTION MAIN STRENGTHS Main weaknesses main strategies. In Gallery Pasta you are the chef, you know creativity and hunger to create your favorite pasta or pizza with fresh and best quality ingredients. 

According to the opinions of current customers, they offer good quality of their products. Pasta are specialized. Wide place for customers. Its products have not been updated on the networks since last February 13, 2020. They have no parking for customers. The business opens every day of the week. They can order food to. Promote through social networks with many photos of their products. We have cultivated love for vegetables, sauces and pasta. All made with love and aromas of the typical Italian cuisine. Buon Appetito! According to the opinions of most of its customers, the service is excellent. 

They specialize in the risotto. Wide variety of pasta through your menu. They do not operate on Saturdays and Sundays. The other days close their operations at 3:00 p.m. They do not have vehicle parking lot. Good updated activity on social networks. They can order and collect their products. They offer low prices. FAST FOOD RESTAURANT, CATERING & PASTA CART. They have several franchises in the metropolitan area. They specialize in pasta made to your liking. Excellent location near important shopping centers. They offer considerable prices. Parking is limited. According to several comments, the staff is not very friendly. 

Others report that it is not a place for children. Catering service. You can order your food by delivery or carry out. Open every day. Wide variety of payments methods. They have their app that you can download on your mobile device. Indirect competitors description main strengths main weaknesses main strategies. Animated and familiar chain with Italian standards such as pasta and salads, with a complete bar. The largest Italian restaurant chain. Original Italian gastronomic experience. High quality Italian pastes. Excellent location and wide parking. Limited to only Italian food. 

Intense competition means a limited market share. Its prices are higher, compared to food trucks. Very active on its website and social networks. They have been more profitable and direct to reach customers and announce offers such as unlimited pasta. Macaroni Grill captures the Italian experience, to each individual ingredient, and offers the extraordinary flavors of Italy to everyday life. Popular contemporary Italian kitchen among customers. The strong online presence adds to the customer experience. They have more than 200 locations around the world. Not affordable for everyone. 

Despite the very high quality, limited locations mean less market share. According to customer opinions, the service is bad. Five points have 3.8. Good activity through its website and social networks with all business events. You can order food to carry through the applications of the recognized platforms. According to Balanko-Dickson, G. “Determining the size of its market can be as simple as counting the total number of competitors. According to the operational diagram, I will establish the needs of the equipment through an excellent human resource and suppliers for the operation. 

This will be necessary to succeed in the long term. Next, I present the preliminary elements according to the Operational Diagram of the proposed trade: Purchasing / Logistics of entry: The purchasing officer will be in the company and the logistics operation will be subcontracted to two suppliers described at the end of the paragraph. Kitchen operation: a boss, a production manager, a quality manager, chefs according to the amount of trucks and the amount of products, support personnel and a personnel officer. Recipe generation: it will be managed directly by the administrator (me) and his wife. 

Finance and Administration: a general manager and an accounting officer. For collection and credit control, the accounting employee will be reported with a dotted line to the administrator. Departure and Reverse Logistics: It will be subcontracted later. Marketing: The administrator will supervise the marketing function with an external agency to prepare tactics and necessary. Sales: sales counters operated by the company, owned by the company, will have a driver, an operator and support personnel in each truck. Franchise -owned trucks will be operated by the purchasing employee. 

conclusion

Suppliers: Sams and Costco;I will open a merchant account for food consumables. For non -food consumables, I will work a monthly contract with a fixed rate with both suppliers. For kitchen spare parts and maintenance services, there will be an annual rate contract with the Joe & Vic company;Company dedicated to the sale of commercial equipment for the kitchen. According to Pedrada, or. H. (2014). "The human resources necessary for the operation of the business are determined from the production program that establishes the requirements of people to operate machinery and equipment".