Theory Comparison

Comparison Behavioral Theories
Name
Institution
The health belief model focuses on psychological, behavioral change predicting health-related behaviors especially regarding the uptake of health services. The theory of planned behavior provides a focus on individual beliefs and behavior. Intentions, norms, and attitudes define individual behavior.
Similarities in the constructs of the models
These models are developed based on individual behavior. Behavior provides a highly integrated setting where it is possible to achieve an improved understanding of critical concepts, which define positive individual development. An individual’s intention to play a vital role in determining the overall integration of different behavioral traits. The models provide a highly integrated setting where it is easier to make logical decisions in engaging in a specific behavior (Montanaro & Bryan, 2014).
Differences in the constructs of the models
The models provide a different level of assessment where it is easier to determine the different underlying behavior. The health belief model is defined based on the perceived severity, susceptibility, benefits and barriers. These perceptions provide a significant influence on an individual behavior where they can make informed decisions. The theory of planned behavior focuses on attitude, subjective norms, intentions and self-efficacy. Understanding individual wellbeing provides a well-integrated setting where it is easier to make informed decisions and defining an individual behavior (Montano & Kasprzyk, 2015).

Strengths of each theory/model
The health belief focuses on subjective beliefs, which define individual wellbeing. The theory of planned behavior includes social context in determining individual behavior. Theory of planned behavior also comprises individual beliefs about control of behavior which is essential in defining individual behavioral development.
Weaknesses of each theory/model
The weaknesses of the health belief model are that it assumes that behavior is rational and does not take into consideration emotional responses to perceived risks. It also assumes that people have the needed skills to alter behavior. The weaknesses of the theory of planned behavior are that individual intentions do not always lead to behavior. The theory also assumes that people give equal measure to all the three component which define the theory (Montano & Kasprzyk, 2015).
References
Montanaro, E. A., & Bryan, A. D. (2014). Comparing theory-based condom interventions: health belief model versus theory of planned behavior. Health Psychology, 33(10), 1251.
Montano, D. E., & Kasprzyk, D. (2015). Theory of reasoned action, theory of planned behavior, and the integrated behavioral model. Health behavior: Theory, research and practice, 95-124.