Vision and Mission Statement

Vision and Mission Statements
Student’s Name
Institutional Affiliation
Vision and Mission Statements
A good vision statement describes the dream of an organization for a society. It represents what an association would desire to see in a community. A vision statement must clarify the beliefs and central principles of a company. It communicates a community’s hopes for the days to come. On the other hand, a mission statement motivates people into taking action to achieve various goals. It communicates what a company intends to do and reasons for its actions. The components in the vision and mission statements are accomplished by having a good strategy. A strategy allows a company to implement and execute its mission and vision (Gamble, Peteraf, Strickland III, & Thompson, 2016).
The mission statement for for-profit and a nonprofit organization would differ since the goals of the companies is different. A nonprofit organization would seek to engage in activities that benefit the society and whose objectives are not primarily for profit. On the other hand, a for-profit company would seek to provide goods that benefit the society with the primary aim of making a profit.
My current employer has included the critical components in its mission and vision statements. The vision statement is motivating and uplifting all the stakeholders. It is short and easy to pass across to people. It is understandable and diverse.

The mission statement for the organization is concise, action-oriented and inclusive.
The company’s strategy has various elements. It defines where it intends to operate, how it will accomplish its goals, its competitive advantage in the market and how it will get its profits. The company can change its vision statement to be complete and precise. It needs to be memorable and graphical. The mission statement must also be altered to become dynamic, practical and compelling (Gamble, Peteraf, Strickland III, & Thompson, 2016).
References
Gamble, J. E., Peteraf, M. A., Strickland III, A. J., & Thompson, A. A. (2016). Crafting and executing strategy: Concepts and readings.