week 3

Name
Instructor
Course number
Date
Marketing
The survey describes my consumer behavior accurately because it is true that I possess high resources and my self- expression motivates me. Additionally, I have a strong passion for fashion which makes me dress in the latest fashion. I am also very sociable with a high value of friends. Thus, this survey truly reflects my consumer actions. Before taking this survey, I would describe my buying behavior as an impulse consumer because I would buy items without a conscious plan. Once I saw an item that I liked, I would just buy it even if it were not in my budget. One of the questions I responded to on the survey was whether I like being in charge of groups. My answer was “mostly agree” because I like mobilizing people so that we meet our shared objectives and goals. Another question was whether only a fool gives more than they get, my answer was "mostly disagree" because I believe that someone can give whatever amount so long as he or she does it wholeheartedly.
Recently, I purchased a Samsung S8 smart phone due to the influence of my social class. A large number of my peers had purchased Samsung S8 which had a good camera; I finger sensor application and many other attractive features. I felt outdated and decided to buy the phone so that I could identify myself with my peers. After buying the phone, I felt satisfied because I could also capture quality pictures and use the other applications.
I experienced dissonance when I bought a new type of diapers for my little sister.

I am used to buying her Pampers, but on that day I decided to buy I different kind. When my mother used the diaper on my little sister, the diaper caused rushes on the baby, and I felt remorseful for purchasing the product. Buyer’s remorse is a humiliating experience for buyers, and some strategies can be put in place to avoid it. Some of the measures include: Doing a bit research before purchasing, ask yourself if you need the product and avoid being carried away by your expectations.
Work Cited
"VALS™ | US VALS™ Survey | SBI." Home | Strategic Business Insights (SBI), www.strategicbusinessinsights.com/vals/presurvey.shtml.