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Advertisement is the way of communicating with the users of various products or services using different media forms such as broadcast notice or prints, with the aim of influencing the behavior of buying. Advertising gives a direct way of communicating with the prospective and existing customers concerning products or services (Krishen et al., 34). Advertising creates awareness about product or services, convince customers, enhance a company’s image, builds a desire to the product and attract customers to the business.
The following are the trends we see in advertising today.
1. Omni-channel marketing-this includes smartphones, internet, TV, brick-and-motor businesses, and magazines. This enables customers to interact with the business in many different ways. The shift has produced a plan of marketing referred to as “Omni-channel” that aims at providing an ideal experience across every channel.
2. More landing pages- landing pages work whereby users draw those white papers and eBooks from the business that offers them and taking something else as an exchange.
3. Out stream videos- It is a type of a new ad format which let publisher to air video ads outer the real video players, for example, the web corners.
4. Google AMP and ALP- This is for faster browsing which doubles the time length of the half of internet users.
5. Marketing automation- It helps to save the time of the employee at the moment they offer managers higher insights inside what inspires their business.

Aspects of advertisement (based on ad techniques) that makes them effective or memorable.
Repetition
Repetition is an effective and a simple technique used to form the identity, create awareness and memory of the customer. This advertising technique, especially in television, states the company’s name or product more than once since it is a combination of both sight and sound. This lets the advertiser mask the repetition by altering its delivery from audio to visual. Repetition can form a brand familiarity into the consumer’s mind, and for it to be effective, it should be used in a correct measure. An example of a classic repetition ad technique is the broadcasting of the Super Bowl for the product known as Head On. Through this advertisement, viewers recall its name although there is no clarification on how the product works.
Association
Associating a company or the product with an illustrious person develops the emotional desire of being powerful which leads to the creation of a very strong psychological link in customers. Automakers publish their vehicles before the mansions, cosmetic companies’ logo celebrities to display their product and companies with sporting equipment use champions in their ads. These ads stimulate an emotional reaction in customers, and it is therefore related to the services or product that is being advertised hence making it attractive by transference.
Promotions
Sweepstakes, games with prizes, coupons, and gifts with the purchases forms an excitement and encourage participation of customers to create a relationship between the customer and the sponsoring service or product. The attraction of acquiring something free or getting rewards makes the promotions to be successful. This technique is the very efficient method of creating customers satisfaction and a way of increasing sales which many successful companies know. It does not matter whether the size of industry or business is small or big, one can benefit from various sales promotions. An example of a sale promotion is where a customer is allowed to buy one good and get one free. This technique encourages many customers to buy products hence promoting the business.
Work cited
Krishen, Anjala Selena, and My Bui. “Fear advertisements: Influencing consumers to make better health decisions.” International Journal of Advertising 34.3 (2015): 533-548.