walmart jet

Name
Course
Instructor
Date
Brick (Walmart) Vs. Click (Amazon)
Looking at the profits gained by Amazon in the past few years, it is clear that E-commerce has taken the center-stage in the world of retailing. Many people have become more oriented towards the use of internet-based retail shops. It is this affinity that has pushed brick companies like Walmart to venture into e-commerce platforms by purchasing the jet.com e-commerce site with the aim of competing with the Amazon online retailing site (Walmart (WMT) announced Monday that it has agreed to buy Jet.com.). It can be seen as a rushed decision but with the increased penetration of internet throughout the US and other countries all over the world, e-commerce is the best way to go for those seeking to expand their business ventures. While doing so, brick organizations like Walmart have the mandate of ensuring that their stores are not closed up but instead seek to improve customer experiences at physical stores while synching their online and offline activities (Wertz). It is important to create consistent experiences for customers in order to nurture loyalty and avoid creating negative impressions. Both brick and click retail companies can only thrive in an honest and customer-oriented environment.
Yes, I have seen niche sites like Etsy. These niche sites can compete effectively by enhancing their service quality. Top-notch and quality service that entails responding reliably to that customer orders and needs is a plus for such businesses.

Also, good service quality includes acts of assuring customers and empathizing with them. This enhanced quality of service, in turn, supplements other critical factors such as product quality and price, hence, ensuring that the customer is satisfied. When an organization portrays these essential business behaviors, it easily wins the loyalty of customers, which increases its chances of succeeding in such a competitive market space.
Works Cited
Walmart (WMT) announced Monday that it has agreed to buy Jet.com. “Walmart Buying Jet.com for $3.3 Billion to Take on Amazon.” CNNMoney, Cable News Network, money.cnn.com/2016/08/08/technology/walmart-jet-deal-amazon/.
Wertz, Jia. “How Brick-And-Mortar Stores Can Compete With E-Commerce Giants.” Forbes, Forbes Magazine, 22 May 2018, www.forbes.com/sites/jiawertz/2018/05/17/how-brick-and-mortar-stores-can-compete-with-e-commerce-giants/#31586c863cc0.