Define Remediation

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Pop Culture and Social Media
Remediation is the process in which the online world captures and transforms previous media, allowing it to interact with new media. Media is nowadays experienced as a two-way process unlike in the past where it was a one-way process. According to McLuhan, new media trends were both a blessing and a curse at the same time (“Marshall McLuhan – The World Is a Global Village-CBC TV”). McLuhan was among the first people who noted that a change in media was a driving factor to the changes in social structures and knowledge systems. Looking at McLuhan’s analysis of new media which at this time was television and automation he argues that a new medium is never an addition to an old one nor does it leave the old one in peace. McLuhan also stated the content which is broadcasted in one medium is always in another medium.
Pop culture is essential in today’s society (Danesi 13). Currently, social media controls almost everything in society. From twitter to facebook and other social media services the importance of pop culture cannot be ignored (Dewey). Most of the people currently communicate through tweets and other social media platforms. For instance, some of the most popular artists in the current music industry such as Justin Beiber were brought in the scene by YouTube (Allocca). Justin Beiber’s mother uploaded his music on youtube, and this sparked his popularity. Social media has also influenced politics and many other social events happening in society today (Segaard 70).

The emergence of internet culture should be attributed to America (“Does Pop Culture Need To Be ‘Popular’?). This is because Americans love and have the tendency of making everything trend (Allocca). Comparing social media trends of most countries, Americans mostly make videos with the aim of making them trend. For instance, the French are never interested in pets and many other animal pets, while the Americans love animals and “light content.” In short, pop culture and social media go hand in hand, and they have helped each other develop over time.
Works Cited
“Does Pop Culture Need To Be ‘Popular’? | PBS Idea Channel.” PBS LearningMedia, www.pbslearningmedia.org/resource/5027a01f-d507-4d6c-bcab-cd6a7adc6327/does-pop-culture-need-to-be-popular-pbs-idea-channel/.
“Marshall McLuhan – The World Is a Global Village (CBC TV).” YouTube, YouTube, 24 Mar. 2009, www.youtube.com/watch?v=HeDnPP6ntic.
Allocca, Kevin. “Why Videos Go Viral.” Ted, Ted, www.ted.com/talks/kevin_allocca_why_videos_go_viral?language=en.
Danesi, Marcel. Popular culture: Introductory perspectives. Rowman & Littlefield, 2018. 1-13
Dewey, Caitlin. “You Should Blame America for Everything You Hate about ‘Internet Culture.'” The Washington Post, WP Company, 21 Nov. 2014, www.washingtonpost.com/news/the-intersect/wp/2014/11/21/you-should-actually-blame-america-for-everything-you-hate-about-internet-culture/?utm_term=.1f9e12f4ecc5.
Dewey, Caitlin. “YouTube at 10: How an Online Video Site Ate the Pop Culture Machine.” The Washington Post, WP Company, 15 Feb. 2015, www.washingtonpost.com/news/the-intersect/wp/2015/02/15/youtube-at-10-how-an-online-video-site-ate-the-pop-culture-machine/?utm_term=.23ca38674d3e.
Logan, Robert K. Understanding new media: extending Marshall McLuhan. Peter Lang, 2010.
Segaard, Signe Bock. “Perceptions of social media.” Nordicom Review 36.2 (2015): 65-78.