AMM DB#1

Marketing Plan
Student’s Name
Institutional Affiliation
Discussion Board: Marketing Plan
In the marketing plan, the environmental factors are critical while considering both local and global market operations. Technology, political, cultural, economic and demographic variables are essential in determining the marketing performance projection at the global market. Technology factor ensures the communication through the organizational website and services delivery are conducted effectively and efficiently across the borders. Stable politics ensure the marketing environment and business performance to be undertaken smoothly. Culture and demographic variables are essential in determining the acceptability of the product or services by the local and international customers (Environmental Factors, n.d). While marketing the product, it is advisable to consider the cultural and social aspect of the targeted community. Therefore, the environmental factors are critical in determining the marketing plan both locally and international level.
In the marketing approach, lack of important viewpoint contributes to marketing product or services to wrong destinations. The person with the opposing viewpoint would not consider the marketing without putting into consideration the environmental factors. This shows that lack of due diligence while introducing the product and services to the wrong destination. Therefore, the person with the opposing views regarding the marketing environmental factors would think the most important is getting into the market without conducting research and planning.

In ensuring the success of the marketing plan, the marketing approach should concentrate more on the environmental factor to evaluate the targeted market. Global marketing approach requires understanding the market perfectly and seeking the appropriate marketing strategy to focus on the targeted population. Culture, politics and economics aspects of the marketing environment are essential in determining the market plan to set the objectives to attract the customers (Environmental Factors, n.d). In my opinion, the environmental factors are essential in both local and global market as it helps in setting marketing priorities right.
The solutions to be considered is engaging relevant marketing approaches that would help in understanding the nature of the targeted global market. The stakeholders in the local and international market are supposed to provide a clear concept that explains the application of the environmental factors and how they aid in the marketing development (Global Marketing Strategy, n.d). Having the concept of the environmental variables, then it would be easier in concentrating on the marketing channels that would result in positive outcome. Furthermore, the organization would set its objectives and priorities depending on the expectation as a result of the analyzed market environment factors.
The recommended solution to the board is first setting marketing objectives that align with the identified environmental factors of both local and global market. The marketing strategy should consider the environmental variables that either influence marketing directly or indirectly to determine the expectation or returns. Furthermore, it is also advisable to focus on the compatibility of the product and services in the selected or targeted market and this can happen by evaluating the environmental factors.
The feasibility of the market plan is determined on the effectiveness in the evaluation of the environmental factor and how the marketing strategy applied to achieve the organizational goals (Editorial Board, 2014). The approach to the international market is determined by the enhanced review of the variables that can influence the global marketing approach. Therefore, the feasible approach toward enhancing both local and international market is through undertaking mechanism of evaluating the market environmental variables, especially in the targeted market destination.
References
Editorial Board (2014). Marketing Management. Schaumburg, IL: Words of Wisdom, LLC.
Environmental Factorshttps://class.ctuonline.edu/LCMSFileSharePreview/Resources/AdobePDF/9934.pdf”
Global Marketing Strategyhttps://class.ctuonline.edu/CbFileShareCommon/coursebuilder/40000/39615.pdf