App Advertisment

Name:
Tutor:
Course:
Date:
App advertisement
Method
The work is a follow-up of a survey performed a short while back. It indicates the outcome of research on the attitude and reaction towards the advertisement of mobile applications. The main agenda was to identify the effects of mobile advertising and determine the impact they have on certain age groups in the society. The whole procedure was effective because the survey was conducted on very active factions and individuals regarding the use of mobile phones as a means of communicating and gathering information. The information about the survey was published in the form of an infographic. Now an analysis of the data collected is imminent.
Analysis
Thirty participants were asked if they are conversant with the use of a mobile phone, its significance, and impact in the past. Half of the participants being male verified the fact that they utilize a mobile phone constantly and half being female did the same. In fact, all of them were too attached or associated with the use of mobile phones. A big number of the people involved in the survey about the effects of mobile advertising was the youths who were ranging from age 18 to 28yrs. Others include one teenager below the age of 18 years and a few from 29 to 38 years. From the survey, it is evident that almost all individuals in the society consider a mobile phone a necessity. In fact, it has become a basic need.
Rather than not owning a mobile phone or carrying one on a daily basis, all the participants asserted that they carry one every day to assist them connect with others and communicate about important issues.

29 of the participants claimed that they carry a mobile phone on a daily basis, but one refused and said that the electronic device was not necessarily important. I asked about their thoughts when it comes to mobile advertising because I was eager to know if it was a good idea. The outcome indicated a variety of responses in terms of the agreement. For instance, six of the participants strongly disagreed with marketing and advertising stating that it confused them about the products they were purchasing. Seven of the participants just plainly disagreed with the idea. Furthermore, 8 of the participants were neutral about the issue. Five of them agreed while four strongly agreed stating that marketing and advertising helped them familiarize with the products they were purchasing.
When asked if they felt comfortable when receiving the mobile advertisement, six of the participants were pessimistic and strongly disagreed because to them advertisements were not helpful for purchasing mobile phones. More seven participants also disagreed that advertisements made them feel comfortable. Unfortunately, 9 of the participants were neither optimistic nor pessimistic about the matter. Actually, 4 of them agreed while four more participants were more optimistic and positive that mobile advertising helps them acquire more knowledge when it comes to purchasing mobile phones and putting them to use.
I wanted to achieve a better logic about the accessibility of mobile advertisement among individuals. Four of the participants strongly disagreed that advertisement was not highly accessible because media organization did not do a good job. Three more also disagreed about the possibility of accessing advertising. 8 of them were not sure about their opinion regarding accessibility of advertisements. Apparently, 12 of the participants agreed that they accessed mobile advertisement and three more strongly agreed to imply that mobile advertisement was ideal for them and very helpful for purchasing the right products and services.
It was crucial to know how the participants perceived the importance of receiving valuable information concerning advertisement to save time. One of them was pessimistic about the notion and eight more just disagreed. 10 of the participants were not sure of their judgment about the criteria. According to the survey 8 of the participants agreed while three strongly agreed to declare that advertising saves their time because they clearly know the products they are bound to acquire. Furthermore, 5 of the participants extremely opposed the fact that it was easy for them to read mobile advertisements and 2 of them also disagreed. 10 of them were unsure, 10 of them concurred that it was easy to read and one strongly agreed.
As expected 5 of the contributors strongly disagreed that they will utilize advertisement to purchase items and eight more also disagreed. 10 of them had a neutral response, 3 of the survey respondents agreed while four were more optimistic. Six of the survey respondents did not completely feel pleasant about receiving advertisements. Eight were pessimistic too. 11 of them were impartial about the issue while five claimed they felt pleasant about the advertisements. Further, the survey proved that 7 of the respondents reacted negatively to playful and creative advertisements indicating that it did not create attention. 8 of them were disinterested while 15 of them reacted positively. In the long run, 5 of the participants proposed that messages of advertisements were boring, 7 of them were not biased on the issue while 18 of them implied that advertising messages should not be boring.
During the course of the survey, 12 of the respondents refused the fact that advertising was one of the major ways to receive information. 13 of them were neutral while 5 of them were positive that it assisted them to acquire significant information. As the survey continued, 7 of the respondents were pessimistic to the idea that advertisements provided timely information. 13 of them were not biased while 10 supported the idea and showed very high regards for it. Moreover, 11 participants disagreed that personalized information they acquire from mobile phones is not communicated from other channels claiming that more channels provided the information. 12 of them were impartial, and seven were buoyant.
I asked if the participants expected advertisements to provide them information particular to their interests. Three did not advocate for the idea, 13 were neutral, and 14 were positive and confident that advertisements satisfied their interests. It seemed that 7 of the participants did not hope to get discount information from mobile advertisements. 6 of them were none biased while 17 became optimistic. Actually, 12 of the participants refused to utilize personalized mobile advertisements to be able to buy items. 12 of them were impartial, and 16 were optimistic and agreed with the idea. Additionally, 5 of the survey respondents repudiated the claim that advertisements were irritating. 14 of them were neutral, and 11 were optimistic to the allegation.
Five of the participants claimed that the advertisements they received were relevant to them. 10 of them were impartial about the issue, and 15 of them indicated that the mobile advertisements were irrelevant because they provided information that was not necessary. I asked the survey respondents if they will delete the mobile advertisements without reading them. 2 of them strongly disagreed indicating they valued the information provided. 10 of them just simply disagreed while ten were neutral. 4 of the participants agreed to the question while three strongly agreed indicating the information was not helpful to them at all.
At the end of the survey, it was important to have awareness if mobile advertisements should be controlled before consumers received them. Five of the participants disagreed that the information should not be controlled. 5 of the respondents were none biased about the issue, and 20 were optimistic indicating that controlling of mobile advertisements ensures the right information was accessed by consumers.
Discussion/conclusion
As evident from above, it is clear that mobile advertisements are necessary when conducting business regarding mobile phone products and services. To comprehend the significance of the procedure-conducting research is necessitated to gather opinions and feedback from a variety of potential consumers who are consistently involved with the purchase of the products and services. Apparently gathering the information will assist in identifying diverse preferences that consumers comply to and prefer. It helps advertisers and marketers know the type of information they will provide to the customers and how they will carry out the advertisements. Furthermore, they are able to understand the consumer’s needs, the dos and donts of the procedure for the purpose of rectifying mistakes that will put the business at risk. From the survey, it is evident that customers have different reactions towards information provided during advertisements. It is recommended that appropriate and multipurpose information should be provided all the time for effective communication.