Budget allocation.

Student
Instructor
Course
Date Budget Plan
The Allround budget plan essentially is based on marketing. Marketing is a vital tool used in business to familiarize the market with products and services you offer as well as promoting sales. Nevertheless, this is the case for competitive market where there are many sellers and buyers. The case of monopoly is different because a company takes an advantage of the market and every willing consumer must buy from the only one available source or producer.
Since Allstar want to improve on its sales in a competitive market, marketing is inevitable. I feel it will be important to encompass the marketing budget plan among the four facets, that is, promotion, advertising, sales force, and research. With little package for promotion and sales force in the last period (period 6), it was noticed that there was a substantial improvement in Allround profitability.
Product promotion is crucial to familiarize the public with its benefits compared to the substitute goods. Advertising is critical both in social media platforms, televisions, newspaper, radio stations, and through handbills. Over 75% of the general public will get in information by either means. Sales force comprises of employees responsible with marketing and soliciting people to use our products. They actually consume the second highest budget cost after product promotion. Lastly, is research, it consumes a good portion of the budget because of statistical findings, required to build a better and stronger brand than other competitors in the markets.

The remaining $5 in allocation is meant for miscellaneous or unaccounted emergencies.
The table below shows allocation of budget to various departments.
Budget allocation – period 7
Budget allocation for Allstar
Budget (M):$71.8
Remaining: $5.0
Amounts (mill. $) Allround Allround+ Total
Promotion 13.3 12.5 25.8
Advertising 5.9 5.5 11.4
Sales Force 8.0 7.0 15.0
Research 7.5 7.1 14.6
Total Used 34.7 32.1 66.8
% of Total Allround Allround+ Total
Promotion 19.9 18.7 38.6
Advertising 8.8 8.2 17.1
Sales Force 12.0 10.5 22.5
Research 11.2 10.6 21.9