Business Case study

Student’s Name
Professor’s Name
Course
Date
Team Evaluation
QUESTION 1: CUSTOMER LOYALTY
Excelled. The team excelled in presenting CRM tactics to Ajanta based upon relevant CRM analytical models and evidence-based stratagems. Conveying the importance and defining the deployment of loyalty programs was also executed commendably.
Need to Improve. The team could have improved in accentuating the problems faces by SF foods by better exemplifying certain abnormalities and peculiarities (i.e. late payments). Furthermore, the impartment of limited explanation for program recommendations, customizations, expansion, and the respective ranking system should have been more comprehensive.
QUESTION 2: FOCUSSING MICROSOFT DYNAMICS
Excelled. The team proved successful in utilizing the Indian culture in order to formulate a segmentation strategy wherein relevant CRM explanations were provisioned by grouping up relevant CRM strategies in the form of tiers. This provided a platform for all the members to present pertinent data and make viable suggestions.
Need to Improve. The team could have better defined the risks associated with new and potential accounts while also being more descriptive with regards to the current CRM status of Ajanta, in correlation with its aim to maximize client retention and revenue generation.
QUESTION 3: NECESSITATED METRICS
Excelled. The team performed remarkably in devising a customizable solution, tailor-made in accordance to the CRM need of Ajanta with an inherent focus upon notions, such as the development of a ranking system and aggregation of account variable, to imbue the respective organization with a competitive edge within the glass bottle industry.

Need to Improve. The avenue that could have been amended was the presentation of loyalty as a metric together with a better description of how to monitor loyalty together with all other metrics of the CRM model. A more detailed explanation of the differences between metrics; risks and challenges of the CRM implementation was also warranted.
QUESTION 4: EFFECTIVE PARTNERSHIPS
Excelled. The efficacious provisioning of the cost-effectiveness of PET in the glass industry together with the explanation of applicable CRM tools through a customer vale matrix was meticulously presented by the team, eliciting various forms of data (i.e. chats, tables, and graphs) to emphasize the power of sales force technology.
Need to Improve. The team, however, was unable to properly discuss the differences found amongst various CVMs as well as highlighting the prerequisites needed to attain a better rank within the deployed system. There was also a lack of description regarding the CRM benefits associated with the management of relationships and various other interplaying partnerships existing between Ajanta and SF foods.