Business Plan Part 4

Business Plan Part 4
Name
Institutional Affiliation

Abstract
Forever Paws Pet Crematory was founded with the simple principle to provide the public with affordable crematory services and emotional support at the time of loss. A competitive analysis of our business reveals that our primary competitors are North Carolina pet Cremation, Charm City Pet Cremation, and Best Friend, Pet Cremation. Forever Paws Pet Crematory boasts of high customer satisfaction where we intend to utilize this aspect to lure more clients to our company. On the other hand, the main weakness of our business is lack of sufficient marketing budget that will be significant in advertising our services and hence reach more customers. The company needs to employee key managers and employees who possess considerable experience in the positions. George Weiss will be our pet loss service manager and brings experience in communal cremation and development of budgetary guidelines. In the future, our company will require to hire an Associate veterinarian manager and a Senior Veterinary Technician.
Keywords: crematory services, pets, competition, strength, weaknesses, employees.

Business Plan Part 4
VI. Competitor analysis
Existing competitors
Competitive profile matrix
Best Friend Pet Cremation Charm City Pet Cremation North Carolina pet Cremation
Critical success factors weight rating Weighted score Rating Weighted score Rating Weighted score
Market share 0.20 4.0 0.80 2.0 0.40 4.0 0.80
Service quality 0.

15 2.0 0.30 4.0 0.60 3.0 0.45
Customer loyalty 0.15 2.0 0.30 4.0 0.60 2.0 0.30
Advertisement 0.10 4.0 0.40 3.0 0.30 3.0 0.30
Profit margin 0.20 3.0 0.60 3.0 0.60 3.0 0.60
Total outlets 0.20 4.0 0.80 3.0 0.60 3.0 0.60
Total 1.00 3.2 3.1 3.05
Strengths
Forever Paws Pet Crematory boasts of high customer satisfaction where we intend to utilize this aspect to lure more clients to our company. On the other hand, our hearse service vehicles contain an eye-catching and conspicuous logo that provides a significant advertisement and exposure when providing our services. Also, our lead consultants have substantial experience in crematory services which will help our company offer the best services to our clients.
3. Weaknesses
The main weakness of our business is lack of sufficient marketing budget that is significant in advertising our services and hence reach more customers. As such, our business has been experiencing increased competition from other established brands.
Potential companies that might enter the market
Who are they?
Companies that specialize in cremation of human corps are potential companies that might enter the pet cremation market in future.
Impact on the business if they enter
If the corps cremators companies join the crematory services business, they will increase competition on our market leading to low income due to the reduced number of customers.
X. Description of the management team
A. Key managers and employees
1. Their background
Pet loss support service manager – George Weiss
Background in social works
Animal health supervisor – Ann Stockman
Background in animal husbandry and animal science
Pet courier – Allan Robert
Education in the transfer of deceased pets
Experience skills and know how they bring to the company
Allan Robert
Experience in the transmission of dead pets
Effective and fluent communicator
Experience in customer service
Ability to lift to 60 pounds without assistance
Ann Stockman
Extensive background in animal husbandry and animal science
Experience in administration of the drug dosage
Great sense of caring for animals
George Weiss
Experience in communal cremation
Knowledge in social works
Excellent in developing and maintaining budgetary guidelines
Proficient in using pet point system
Future additions to the management team
Associate veterinarian manager
Senior Veterinary Technician
Board of directors or advisors
Jonathan Nan
Jane Quest
Dr. Richard Cleveland

Appendix
Resume of key managers and employees
George Weiss resume
Executive summary
Result focused pet management professional and ten years’ experience of managerial leadership.
Qualifications
Experience in communal cremation
Background in social works
Excellent in developing and maintaining budgetary guidelines
Proficient in using pet point system
Professional experience
Pet loss support service manager
January 2015 – August 2018
Best Friend Pet Cremation
Ann Stockman resume
Executive summary
Qualifications
Extensive background in animal husbandry and animal science
Experience in administration of the drug dosage
Great sense of caring for animals
Professional experience
Animal health supervisor
August 2013 – Dec 2017
Charm city pet crematory
Allan Robert resume
Qualifications
Experience in the transfer of deceased pets
Effective and fluent communicator
Experience in customer service
Ability to lift to 60 pounds without assistance
Experience
June 2015- March 2018
Pet courier
Best Friend Pet Cremation