Chick Fil A Eat Mor Chikin

Chick Fil A – Eat Mor Chikin Campaign
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Chick Fil A – Eat Mor Chikin Campaign
TV Advertisement
The Chick-Fil-A’s advertisement shows a significant amount of creativity. The company has diversified the commercials to various platforms, and that has created a sort of iconic symbol for the brand (Phelps, 2014). The uniqueness of the campaign has exposed the organization’s business.
The Cows in the Campaign
The use of cows to promote chicken provided a unique approach to capturing the attention of the consumers. The cows seem to indicate that individuals should stick to eating chicken (Phelps, 2014). The paradoxical nature of the ad created hype around the brand.
YouTube Channel
The company contains a YouTube channel to post several videos related to Chick-Fil-A events, new menus, and commercials. The content mostly includes clips of customers consuming the firm’s products and their subsequent reactions (Phelps, 2014). The YouTube channel allows customers to express their experiences with the products and thus that encourages others to seek the brand.
Website
The company’s website shows the various products they offer. The site does not link to the YouTube channel, and the consumers cannot access captivating videos (Chick-Fil-A n.d.). The website acts as a brochure for the public, and thus it does not offer a lot of engagement with the public.
Facebook Page
The brand contains many followers on the Facebook page. The social media managers continuously engage with the audience, and that makes many individuals regulars (Phelps, 2014).

The company posts hilarious messages and that encourages several individuals to become interested in the organization.
Twitter Page
The Twitter page administrators update new products and promotional videos on the platform. The social media managers regularly reply to the comments and questions posed by the consumers (Phelps, 2014). The page encourages interaction among the consumers as they can share the tweets and post new feedback.
Integration
The company has used the advertisement on television, newspapers, billboards and social media. It has created a cult that has culminated into an unofficial holiday that appreciates cows (Farrag, 2016). The organization’s use of different platforms has increased its presence in the USA.
References
Chick-Fil-A. (n.d.). Chick-fil-A – Home of the Original Chicken Sandwich. Retrieved from https://www.chick-fil-a.com/Farrag, D. (2016). Integrated Marketing Communications. (Eight Ed.), Integrated Advertising, Promotion, and Marketing Communications. Pearson Education, Inc.
Phelps, S. (2014, July 11). A Spot-On Example Of Extending Advertising Into Customer Experience by Chick-fil-A. Retrieved from https://www.forbes.com/sites/stanphelps/2014/07/10/a-spot-on-example-of-extending-advertising-into-customer-experience-by-chick-fil-a/#718d955c7a47