Children’s Pediatrics: Changing with the Times

Children’s Pediatrics: Changing with the Times
Name
Institute Affiliation
Children’s Pediatrics: Changing with the Times
Background Statement
Children pediatrics is a department that is essential due to a large number of young parents. Since time immemorial physicians in this field do not engage in any form of advertising. There is no essence in an excellent, competent doctor trying to market the services he or she can offer. The American Medical association seconds this as it has always told the medical community to keep off from advertising. The appropriate way for pediatrics to remain relevant is by giving patients quality treatment that fully satisfies their desires. In doing this the parent of the ill child will be happy and share the news with a fellow parent who might be having a sick kid.
Major Problems and Secondary Issues
Dr. Carter is having a hard time with the whole idea of marketing. He views the act as unethical. Dr. Cartel believes that as a physician his work should be excellent to the extent of selling itself. Unfortunately, many doctors have opted to advertise what they offer to have a grip on patients (Etzel & Balk, 2012). For instance, Dr. Stein is the stance that soft marketing and advertising is beneficial.
Convincing Cartel otherwise might not be easy due to his firm cling to ACP by-laws. Leading by example would have been the best way for Dr. Quon to re-assure Dr. Cartel that ACP will still be significant in spite of advertising.
Major characters and their roles
Both Dr.

Stein and Dr. Quon are senior members of ACP, and their crucial role is to make sure they offer quality service to patients and reap benefits from it. Dr. Quon is not biased and assesses all that the members of the fraternity have to say and tries reasoning with them along their lane. There is also Dr. Harp who just recently joined the group; he focuses on increasing the number of infant patients at ACP. Dr. Stein idea of patient testimonials is excellent as most people believe in what they can see. The public will entrust their health to ACP as they would have already seen their service deliverance. However, for this proposal of patient testimonials they patient ought to be willing to do so. Otherwise, it will be a violation of HIPAA principles.
Organizational Strengths and Weaknesses
The strength of this organization is teamwork among the members. Members have created good working relations that allow them to bring up ideas, criticize each other and arrive at a sound decision altogether. Members are also ethical and stick to being the best physicians there can be. Abiding by the medical code of ethics is a strength for the organization as it assists in maintaining an excellent reputation for them to the public (Teufel & Bekmezian, 2012). However, they lack strategies to handle their competitors promptly. ACP does not have a comprehensive market planning scheme that can promote its publicity.
Alternatives and Recommended Solutions
A key message that ACP should build in its marketing campaigns is that the patients’ satisfaction comes first. They should ensure that they make their audience feel treasured. By the organization hiring a marketing consultant most definitely they will outdo their competitors so long as they continue giving their best to patients (Weiner & Ruffing, 2012).
Evaluation
In the healthcare setting adopting a new arrangement is always hard because it requires simultaneous coordination of all the departments. For instance, for ACP’s marketing campaign to be successful the members will have to be in contact with the marketing consultant always and be ready to implement innovations.
References
Etzel, R. A., & Balk, S. J. (2012). Pediatric environmental health (3rd ed.).
Teufel, R. J., & Bekmezian, A. (2012). Pediatric Hospitalist Research Productivity: Predictors of Success at Presenting Abstracts and Publishing Peer-reviewed Manuscripts Among Pediatric Hospitalists. Hospital Pediatrics, 2(3), 149-160.
Weiner, S. G., & Ruffing, R. P. (2012). A Comparison of Resource Utilization Between Emergency Physicians and Pediatric Emergency Physicians. Pediatric Emergency Care, 28(9), 869-872.