Corporate Social Responsibility

Corporate Social Responsibilities
Name
Institution
Corporate Social Responsibilities
The transport sector has been significantly changing in regards to their method of operations. The concept of corporate social responsibility is being adopted by many transportation and logistics firms. Currently, various transportation companies are incorporating the element of corporate social responsibilities such as influencing employee training, youth training in the society, urban renewal project such as financing the repair of damaged roads or drainages, sponsoring environment campaign, involving the community in their practices and other philanthropy missions (Leon and Juan, 2014).
Consequently, there are various ways which the companies benefit from their corporate social responsibility missions. For example, the company benefit through increasing their competitive edge with other firms (Leon and Juan, 2014). Companies with strong CSR mission have acquired more clients compared to firms that do not practice any. The company also benefited from increased staff satisfaction rate that always reduces the rate of employee turnover rate. The company also creates a positive publicity within the community, and this makes their firm popular (Leon and Juan, 2014). In short, the benefit obtained justifies the expenses involved in the entire CSR missions done within the company.
In Canada, a logistic company named Molson Coors Canada has utilized many corporate social responsibility services to advance its services.

For example, this year, they invested heavily in the responsible drinking education campaign. This primary mission was to influence the community against irresponsible drinking and driving behaviors (Social brite, 2010). Additionally, they financed the Taxi Guy Project that was based on offering transportation services to the drunk individual at a reduced price. Lastly, they gave free public transport to everyone during the New year`s Eve period. In this year economic analysis, Molson Coors Canada has recorded a 30% more profit compared to Toronto Transit Authority that is a government based company dealing with public transportation (Social brite, 2010).
In conclusion, this proves that corporate social responsibility is a beneficial practice for any company in regards to improved sales, competitive edge, and increased publicity. More ever, the transport sector is adopting it to improve their profit margin and defeat their close competitors.
References
Leon Raul and Juan A. Angel. (2014). Promoting Corporate Social Responsibility in Logistics throughout Horizontal Cooperation.
Retrieved from. http://www.fm-kp.si/zalozba/ISSN/1581-6311/12_079-093.pdf
Social brite.(2010).4 Examples of Corporate Social Responsibility Done Right.
Retrieved from. http://www.socialbrite.org/2010/04/22/4-examples-of-corporate-social-responsibility-done-right/