Define Media

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Media refers to communication channels which broadcast news or entertainment to people. In most cases, the media channels include all broadcasting and narrowcasting mediums such as the radio, television, telephone, and newspapers among many others. In general, media is a form of communication (Voorveld et al., 41). Also, the term media can be used collectively to refer to the press conferences or news reporting agencies. For instance, in the computer world, media is used to refer to different types of data storages options (Dens et al., 271).
In most cases, computer media is either be hard drives, removable drives, flash memory or the floppy disks. When one wants to bring out a picture from the digital camera into a photo processing store, the common question asked here is the kind of media storage one is using. In this case, the media might be flash disk or the memory card inserted into the camera. Therefore, it is always important to have various views of the world media. This is because; the term has been used to refer to multiple communication or storage devices (Roulet, Thomas & Clemente, 328).
Many scholars have elaborated the concept of media. For example, those intuitions which make use of copying technologies as a form of disseminating communication, refer to media as anything which efficient or economically generate large quantities of products from the targeted groups (Johnson, 1). The mass media itself is a form of communication which is conveyed in multimedia settings.

In the enduring essence, mass media has evolved openly in addressing various contents, and it has expanded its delivery regarding durability and interactions among multiple users. In this case, it means that mass media has been in existence before writing era began.
Conclusively, the term media has been used by various people to refer to the channels of communication. This channel of communication includes televisions, radios, and newspapers among others. In addition, media has also been used as a collective noun to refer to any news reporting agencies.
 

Works cited
Dens, Nathalie, De Pelsmacker, Patrick; Goos, Peter; Aleksandrov, Leonids. “How Consumers’ Media Usage Creates Synergy in Advertising Campaigns.” International Journal of Market Research, vol. 60, no. 3, May 2018, pp. 268-287. EBSCOhost, doi:10.1177/1470785317751333.
Johnson, Derek. Media Franchising: Creative License and Collaboration in the Culture Industries. NYU Press, 2013. Postmillennial Pop Series. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=547758&site=ehost-live.
Roulet, Thomas J. & Marco Clemente. “Let’s Open the Media’s Black Box: The Media as a Set of Heterogeneous Actors and Not Only as a Homogenous Ensemble.” Academy of Management Review, vol. 43, no. 2, Apr. 2018, pp. 327-329. EBSCOhost, doi:10.5465/amr.2016.0537.
Voorveld, Hilde A. M., Van Noort, Guda; Muntinga, & Daniël G.; Bronne. “Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type.” Journal of Advertising, vol. 47, no. 1, Jan-Mar2018, pp. 38-54. EBSCOhost, doi:10.1080/00913367.2017.1405754.