Discuss the Persuaders

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The Cultivation
Brand advertising is a form of advertising that uses a specific symbol, celebrity or identity that can be used to create awareness and credibility of a company and foster healthy, long-term relations with the customers over time (Mialki et al.). Post-modern brands do not establish their own brand but that of the media. With the new corporate strategy of targeting future consumers or the ‘babies’, most firms use media brands that the targeted customers ‘babies’ can associate with such as Disney characters, e.g. Donald Duck. This approach is connected to different cognitive researches which indicate that through feeding products and images early in fresh neurons of a toddler, these young ones tend to be inclined to the products that they were previously acquainted with in their early stages. Therefore, these companies are not only developing their brand but actually cultivating it (Rushkoff et al.).
The Story
Nowadays advertisements are drawn towards telling stories through mainly television commercials. These stories are designed to capture our attention and impress us at the same time so as to ensure we are captivated. Stories work toward building our tension or anxiety. The more the tension is built, the more captivating the story is. Good commercials are short so as to keep things exciting and maintain the thrill (Rushkoff et al).
Self-Image
Most fashion ads include body parts with the specific clothing brand. This is a way to separate the product from its spokesperson in that instead of customers having to distinguish themselves with the model wearing the item, the actually see themselves possessing the item as their own.

Thereby increasing the chances of the customers’ willingness to purchase the product (Rushkoff et al.).
CONCLUSION
The Persuaders should have included some of the digital advertising techniques such as the use of the remarketing ad. Remarketing is a strategy to link with individuals who bypassed a website at a particular point in time. It enables the individuals to position their ads in front of Google or its partner websites hence publicizing the desired brand (Google Ads Help).

REFERENCES
Dretzin, Rachel, Goodman, Barak, Rushkoff, Douglas. ‘The Persuaders’. Frontline. 9 November 2009. Retrieved from: https://www.pbs.org/wgbh/frontline/film/showspersuaders/
Rushkoff, Douglas. ‘The Persuaders’. Frontline. 9 November 2009. Retrieved from: https://www.pbs.org/wgbh/pages/frontline/shows/persuaders/etc/rushkoff.html
Mialki, Stephanie. ‘What is Brand Advertising, How is it Unique & Why Should You Use it?’ Instapage. 30 April 2018. Retrieved from: https://instapage.com/blog/brand-advertising-examples
‘About remarketing’. Google Ads Help. 2018. Retrieved from: https://support.google.com/google-ads/answer/2453998?hl=en